A theoretical discussion of the role the use of images and videos plays in the achievement of top search engine rankings [0155] (original) (raw)

Today the World Wide Web (WWW) has become one of the most important sources for information retrieval. Researches discovered that the so called “deep web”, the part of the Internet which is not located by search engines, is 400 to 550 times larger than the visual web (BrightPlanet, 2001). Therefore it is extremely important for website owners to increase the visibility of their websites as good as possible. This leads to the question which parts of websites actually are detected by modern Web Crawler's, like those the most big search engines are using. When looking at web pages it is obvious that a website, consisting only out of text, would not be attractive and also would in the most cases not support a high number of users. In fact online presences consist not only out of various lines of code and text but also out of a lot of pictures and, more and more, out of videos. Because of the importance of videos and pictures on websites and the relevance of search engine optimization, the role the use of images and videos plays in the achievement of top search engine rankings is discussed below.