A detailed technical comparison of the search engine result pages of any three English search engines. [0158] (original) (raw)

Web search engines are an important part of today’s information society. Internet users rely on search engines to obtain information in an easy, fast and clearly arranged way. If a user enters a query into a search engine, the answer always appears in the form of a search engine result page or “SERP”. The content of this specifically generated web page can be described as a connection between the human user and the huge amount of information that exists on the World Wide Web. During the years of the advancement of the Internet there has been different approaches in SERP design and certain participants in the search engine market still try to differentiate themselves. For example, they offer additional features on their result pages in order to enhance the user’s search experience. The objective of this research study was to investigate the technical side of SERPs through a detailed comparison of the result pages of three well-known English search engines.