Paradox and the gift of an indestructible ball: a case study of the One World Futbol Project (original) (raw)
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A Case Study of a Sport-for-Development Programme in Brazil
Bulletin for Latin American Research, 2018
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“We're Making the World Safe for Capitalism”: Thoughts on Sport, "Development" and Neo-Imperialism
"I have been researching, writing, teaching, and thinking about the role of sports in societies around the world for many years. While my initial work was primarily on the history of sports, I have begun to focus more squarely on two issues over the past decade or so. The first is the political economy of sports and the ways governments, transnational organizations, advertisers, and marketers use sports to sell products, services or to promote certain affiliations or practices. The second area of focus has been on the ways in which sports shape embodiment, representations of normalcy and difference, and how people internalize representations through engagement with sports by people either as participants or spectators. Increasingly I see these as complementary structuring processes whereby “sport” has become one of the most visible facades of neoliberal global capitalism. Sports, while having the possibility of promoting resistance, has become more and more enmeshed in a global system based on growth and inequality at the expense of sustainability and social and economic justice. French sports critic, Marc Perelman recently suggested there is now an entire mode of production that has emerged around globalized sport. While I stop short of reaching the conclusions offered by Perelman, I do suggest that in its current practice at elite professional and mega-event level and as promoted a sold as “development,” sport(s) offers little that challenges neoliberal economics and, as operated in the developing world (mostly in what we would call the Global South), promotes a neo- imperialism that perpetuates inequalities generate in the era of imperialism/colonialism. While I am not certain as to the possibility or the outcome of real change in and through sport, I suggest there are alternatives whereby sport can promote sustainable futures and challenge the status quo. I hope to at least open up debate whereby challenges to the practice of accepted norms such as “olympism,” “development,” and “character building” might be decoded and recast. "
Description: Investing in alternative practices such as adapted and recycled materials provides low-cost and long-term solutions to social challenges. Zdrah-stu-it-yay! Bienvenue sur Session 3. Je m'appelle John Nauright. Welcome to Plenary Session 3. My name is John Nauright and I am thankful we have translators since I can only speak to you coherently in English. I am Professor of Sport Management and Director of the Academy of International Sport at George Mason University in Virginia, USA. It is my great pleasure to be with you today in Sochi and to be in Russia for the first time. We are pleased to have the great Champion for Peace and Downhill Ski Champion Chris Waddell to deliver the keynote address to launch this session. (BRIEF COMMENT ON SPEECH AS NEEDED)
Journal of Sustainable Development
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The purpose of this chapter is to gain a basic understanding of the international debate about corporate social responsibility (CSR) and its relevance for modern sports management, including terminology and concepts. General learning outcomes include the readers’ engagement with the application of CSR in professional football, especially country- and club-specific approaches to CSR, and the appreciation of the links between commercial, political, social and ethical aspects of professional football club management.