Attitude of students towards mobile number portability: Evidence from Lagos State Polytechnic (original) (raw)
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Journal of Business & Retail Management Research, 2019
The study examined the impact of speed and awareness of portability on intention to port among mobile phone users in southwest Nigeria. The study population comprises of staff and students of public universities in southwest Nigeria, the total population for the study was 313,001 and the sample size of 1522 was arrived at by using the Krecie and Morgan sample size table. The sampling techniques used in the study were both probability and non-probability sampling techniques. The non-probability sample techniques used was the homogenous purposive sampling technique for the selection of two universities (one state university and one federal university) from each state in the Southwest, Nigeria; the probability sample techniques were simple random sampling in order for all the elements of the population to have an equal chance of representation. The study analyzed the data through binary logistic regression. The result of the study indicated that coefficient of speed of porting (β = 0.321, p < 0.05) is positive and significant at 5% level. The results suggested that increase in the rate at which porting can be affected would increase intention to port by about 4%. The coefficient of awareness of porting, which is an indication of level of knowledge of mobile number portability, is also positive and significantly (β = 0.451, p < 0.05) related to consumers intention to port. The study recommends that Government and service providers should take note of the time it will take to port, as it is preferable by subscribers to have less than 48 hours for porting and increase the awareness of portability in order to strengthen the competition and make life better for customers.
International Journal of Creative Research thoughts (IJCRT), 2024
The purpose of this article is to forecast customer mobile number portability (MNP) intentions and customer satisfaction of telecommunication service in selected states of Nigeria, using Mobile Telecommunication Network (MTN) Nigeria as a case study. The research was propelled to empirically measure customer satisfaction before and after a successful network porting. The type of data used is primary and secondary, and their sources are from subscribers visiting the MTN Nigeria service centers in Rivers State, Abia State and Bayelsa State. The sampling technique applied for this study is the stratified random sampling via administration of structured questionnaire to 1200 selected respondents. Chi-square was used to confirm the significance of the variables. The result confirms that bad network, customer service, high tariff, value added services, quality of network service, customer satisfaction and behavioral intentions contribute to generating customer satisfaction and intention to port out of the network. The research also discovered other factors that can affect customer satisfaction and increase the switching intentions of customer which are Reliability, Responsiveness and Empathy. Drawing inferences from the results discovered through the analysis of the data from the various states within the study area, it is therefore recommended that a policy be passed to safe guard telecommunication facilities in all locations by engaging both the police and local community vigilante groups. It was also recommended that a close look into the activities of the industrial training fund (ITF) be investigated and they are mandated to make sure all customer service staffs are well trained adequately in their different areas of specializations. Index Terms Mobile number portability, customer satisfaction, network porting, bad network, customer service, high tariff, value added services, behavioral intentions
Factor Influencing Mobile Number Portability(MNP) in Kenya: The Case of Africa Nazarene University
European Scientific Journal, 2013
The much awaited mobile number portability took effects in Kenya on April 1st 2011. The objective of porting was to accord consumers flexibility of shifting from one service provider to another without worrying of loosing their preferred numbers. The free movement of subscribers was expected to open a new competition front within the telephony market, with the small operators expected to benefit. However the porting process has not been so smooth. Over a year since the process started, only 47,206 subscribers have switched out of the possible twenty two million. Methodology: The study used descrptive design whereby a sample of 142 subscribers was taken. Ten factors were identified as influencing mobile number portability in kenya. These were exit barriers, cost, process,customer service, satisfaction among others.
Intention to Switch towards Mobile Number Portability in Chhattisgarh -A StudY
This study is an attempt to assess the customers intention to switch towards Mobile Number Portability in selected district of Chhattisgarh. The respondents have been sampled purposively from the different district of Chhattisgarh. The exploratJry factor analysis was performed over the data using SPSS 2lsotware to identily differenifactors that cause iniention to switch among customers. The findings revealed three factors responsible for switching intention namely'intention to switch in future,' reasons formulating intention to switch,' 'intention to switch due to offer and improper response.' *c
Effect of Mobile Number Portability on consumer switching intention
The paper proposes a model that helps to explain consumer behaviour towards Mobile Number Portability (MNP) policy and the influence of MNP adoption factors on consumer switching intention process in the telecommunication industry. The proposed model was tested using data from a cross-section of 736 subscribers of six global companies in Ghana's mobile telecommunication industry, where MNP has been introduced. The findings indicate that MNP adoption can positively influence consumer switching. The effects of MNP adoption on switching intention is realised through three main channels; directly through MNP-induced self-efficacy (or switching efficacy) and indirectly through perceived switching costs and attitude towards switching. The proposed model helps explain about 50% of switching intention. The paper discusses implications of the findings to marketing theory and practice and provides directions for future research. The paper advances our knowledge in the impact of government/industrial policy on consumer behaviour in marketing.
MOBILE NUMBER PORTABILITY IN GHANA: ITS EFFECT ON SUBSCRIBERS
Telecommunication services have been recognized the world-over as an important tool for socio-economic development for a nation (Sutherland, 2007). It is one of the prime support services needed for rapid growth and modernization of various sectors of the world economy. The objective of this paper is to investigate the effect of the introduction of MNP in Ghana on subscribers. It highlights the concept of Mobile Number Portability (MNP) and its application in Ghana. However, from a consumer viewpoint, we summarize the benefits of the Mobile Number Portability system with five major themes. Firstly, the subscribers benefit from the advantages of all possible choices that resulted from the more competitive environment in the sector, it provides benefits like lower prices, higher quality and the wider range of services (Shin, 2005). Again, customers who change the operator following MNP benefit by crossing to the operator which provides the appropriate service for the expectations of them. Further, the calling subscribers don't have to suffer to find the new numbers of her/his friends, when it is needed to communicate with them. The reality of retransferring of property rights is important, especially for special numbers (Buehler et al., 2005).To achieve the objective of this study logistic linear regression model was used to estimate the impact of Customer service, service problems, usage costs and income on switching preference of network subscribers. The regression results indicate that income of the respondents, high service problems, average service problems, the high usage cost and average usage cost are very important in determining customer intention to switch.
" A Comprehensive Study on Consumers Switching Behavior towards Mobile Number Portability in
India is the third largest mobile network in the world after China and USA. Indian mobile market is one of the fastest growing markets. India has seen rapid increase in the number of players which caused the tariff rates to hit an all time low. This allowed the players to target the low income population thereby increasing the market share. The availability of a number of subscriber options for consumers and varied tariff rates of each player, lead the consumers to switch between service providers. Mobile number portability permits to a mobile subscriber to switch operators without changing his/her telephone number. This study focuses on the mobile number portability among the mobile users in Pune city. Mobile number portability is now a crucial issue for mobile service providers. The most challenging job for the present day is that retain existing mobile customers. The mobile operator's ability to retain its Customer has a direct impact on its profitability and effectiveness. Losing a customer will affect the mobile operators in terms of cost. Percentage analysis, T-test Analysis is used for this research. The results revealed that promotional offers, family orientation and service affordability is the most important factor influencing the mobile subscriber intention to switch service provider. From this study most of the respondents were satisfied with the Mobile Number portability.
Effect of Mobile Number Portability Adoption on Consumer Switching Intention
International Journal of Marketing Studies, 2014
The paper proposes a model that helps to explain consumer behaviour towards Mobile Number Portability (MNP) policy and the influence of MNP adoption factors on consumer switching intention process in the telecommunication industry. The proposed model was tested using data from a cross-section of 736 subscribers of six global companies in Ghana's mobile telecommunication industry, where MNP has been introduced. The findings indicate that MNP adoption can positively influence consumer switching. The effects of MNP adoption on switching intention is realised through three main channels; directly through MNP-induced self-efficacy (or switching efficacy) and indirectly through perceived switching costs and attitude towards switching. The proposed model helps explain about 50% of switching intention. The paper discusses implications of the findings to marketing theory and practice and provides directions for future research. The paper advances our knowledge in the impact of government/industrial policy on consumer behaviour in marketing.
The Status and Implementation of Mobile Number Portability in Nigeria: Stakeholders’ Views
Mobile Number Portability is a mobile phone service that enables phone users to change operator at ease without losing their contact numbers. It enables mobile telephone users to retain their mobile telephone numbers when changing from one mobile network to another. A non-experimental study was carried out in 10 selected Local Government areas in Lagos State. The study population comprised the active mobile users of the four major network service providers (that is, MTN, Globacom, Airtel and Etisalat). The GSM subscribers of about 200 were randomly selected and these populations include both male and female; low education background users and highly educated user. The study found out the opinion of GSM user on the status of GSM services, cost rates and the advantages of implementation of MNP in Nigerian GSM Networks. The study made use of 55% and 45% of male and female subscribers participated in the survey respectively. Therefore, the response of GSM subscribers indicate the readiness of Nigerians to the implementation of MNP in Nigeria mobile communication because of the benefits that will be brought to the GSM users such as good quality of services from network operators, reduction in cost rates, the subscribers will have choice of network operators at will in as much as terms and conditions apply.
The Global Journal of Business Research, 2014
The use of multiple mobile phone numbers in Ghana has become a dominate phenomenon in recent years. The introduction of mobile number portability (MNP) makes it possible for a subscriber to conveniently switch from one mobile network to another without losing his or her number. Because of mobile number portability, we expected that use of multiple numbers would become less attractive. This study examines how mobile number portability has affected the use of multiple phone numbers. We use top, middle and lower level managers of both private and public formal sectors of the economy for examination. Thousands of multiple mobile phone number subscribers were surveyed from Accra where all the mobile networks operate and porting is well known. This study uses the mean and standard deviation to measure the relationship between mobile number portability and multiple phone number use. The study revealed low customer appreciation for mobile number portability, and customers’ negative percep...