An Evaluative study of tourism Industry in Jammu and Kashmir: A Northern state of India (original) (raw)

Opportunities and Challenges to Tourism Industry: A Case Study of Jammu and Kashmir

International Journal of Research in Commerce, IT and Management, 2016

This paper analyzed the different challenges and opportunities available for the tourism industry in the present global competitive environment apart from giving brief introduction to the tourism and tourism industry of Jammu and Kashmir. The data used for this research work is secondary data. This paper is compiled into two parts. The first part of the paper provides a brief introduction about the tourism industry of Jammu and Kashmir and tries to put light on different areas of the tourism industry in Jammu and Kashmir (leisure tourism, pilgrimage tourism, adventure tourism, trekking, skiing, winter sports etc.). The second part of the paper tries to find various challenges and opportunities available to the tourism industry of Jammu and Kashmir and give proper suggestions in order to utilized these challenges and opportunities in the positive manner for the betterment of the tourism industry, by making brief review of the various research papers and research work done by the researchers in the field of tourism industry.

AN OVERVIEW OF TOURISM POLICIES IN INDIA AND THE STATE OF JAMMU AND KASHMIR

After oil and motor vehicles, tourism industry is the third largest economic activity in the world. It is also one of the fastest growing sectors of economic activity. This sector has urged both the private sector and the government to wake up and to realize the need to study tourism and its consequences, as the number of tourists and tourism industry itself has made a tremendous growth. Tourism activities have not only generated economic benefits but have also promoted national integration and international understanding among different countries of the world. Tourism industry has also supported the local handicrafts and many cultural activities of many developing countries, India is no exception. In Indian economy tourism industry has created employment on a large scale and has also positively contributed to the foreign exchange earnings, and has emerged as one of the dominant sector of Indian economy. This paper covers the brief review of the policies of tourism industries which were mainly formed for the development of the tourism industry in the country and in the state of Jammu and Kashmir.

ISSUES AND CHALLENGES FACED BY TOURISM SECTOR OF KASHMIR -A CONCEPTUAL STUDY

Tourism is the rising sector all over the world. Kashmir is known for its rich potential for tourism and the region has huge number of natural, religious, cultural, scenic attractions etc. The valley is globally recognised tourism destination famous for its potential of carrying out different forms of like adventure tourism, religious tourism, cultural and heritage tourism etc but the internal issues with the state is creating a barrier in tourism activities. The research paper will discuss various recommendations of committees at National and Regional level. This paper will highlight various issues and challenges faced by tourism sector of Kashmir region. Paper will also discuss various initiatives taken by GOI in promoting tourism by including it in five years plans.

Impact of Tourism Industry on Economic Development of Jammu and Kashmir

Tourism is considered a major tool of economic development round the globe and in the recent decades it has proved its potential by emerging as the fastest growing industry, contributing about 9% to global Gross Domestic Product (GDP). Jammu and Kashmir (J&K) also known as the "Paradise on Earth" is among the most important tourist destinations of the world. It consists of three regions namely Jammu, Kashmir and Ladakh. All these regions are well known for tourism potential all over the world. This paper will focus impact of tourism on the economic development of J&K by examining the parameters of economic development such as employment generation, development of infrastructure and State Gross Domestic Product (SGDP). It is estimated that almost 50-60% of total population of J&K is directly and/or indirectly engaged in tourism related activities. Tourism contributes about 15% to State Gross Domestic Product. Despite being a leading industry of J&K, concrete steps of its economic impact on state are still lacking. Emphasis will be put on causes/strengths like rich heritage and culture, great hospitality and beautiful landscape among the likewise which act as facilitators in the economic development of J&K. This paper will also attempt to draw attention towards the new unexplored tourist destinations like Bungus valley and Lolab valley which may prove beneficial for the development of far flung and remote areas of J&K. The purpose of this study will be to provide some feasible suggestions based on the findings which may prove valuable for the future development of tourism in Jammu and Kashmir.

TOURISM DEVELOPMENT IN KASHMIR: THE POLICY PERSPECTIVE

1. Abstract Kashmir is one of the most famous tourist destinations of India in the Himalayas. The Valley is filled with assorted rich tourism resources. For the sustainable use of these tourism resources, a proper tourism policy is requisite. Subsequently, the present study aims to examine government policy for the growth and development of tourism in Kashmir region; besides, the assessment of tourism potentials and tourist flow in Kashmir is added endeavor of the study. Desk research approach has been employed to accomplish to study objectives. According to the findings, ministry of tourism government of Jammu and Kashmir has framed a draft of tourism policy so far. The draft tourism policy constitutes developmental and promotional tactics forexisting and new forms of tourism, abiding the sustainable tourism approach, development of tourism infrastructure and human resource, ensuring safety and security, and encouraging tourism education within the state. Moreover, the state government is working hard to promote eco-tourism and offbeat tourist destinations in collaboration with several other concerned bodies. It has been observed that Kashmir valley is dotted with a number of tourist attractions and enables tour operators to rend diverse forms of tour packages to tourists. For the proper use of tourism resources, there is need of an apt, resilient andimplementable tourism policy in Kashmir. The policy should constitute the contribution of all tourism stakeholders in the region with positive outcome. Service providers must be monitored for rendering better tourist services. Assuranceof safety and security, development of infrastructure and superstructure are some primary issues to be taken in consideration in the Valley. 2.

Tourism Industry in Kashmir Valley: Issues Challenges Associated with the Process of Concretisation

Sumerianz Journal of Economics and Finance, 2021

Tourism product is associated with livelihood of both rural and urban population. Tourism is one of the leading sectors in the valley followed by horticulture, providing employment to a huge chunk of population whether skilled or unskilled. Tourism industry is the only sector which is working throughout the year be it summer or winter. The present paper is an attempt to analyse the potential and growth of tourism in the economy of Jammu and Kashmir and examine the issues associated with the concretisation at tourist spots/destinations. During 2015-16, the total number of foreign tourists visited Jammu and Kashmir was recorded to be 58568. Tourism industry is playing a pivotal role in the U.T. economy which is evident from the fact that tourism sector accounts for 5.92 per cent of India’s GDP and 8 per cent to Jammu & Kashmir economy. But, during turmoil period (1990-2000), the U.T. of Jammu and Kashmir in general and Kashmir valley in particular was worst hit, there was unrest in ev...

DEVELOPMENTAL SHIFT OF TOURISM IN KASHMIR

As for as the tourism in Kashmir is concern, everything was going well till late nineteen eighties; when tourism in Kashmir was at its climax, but unfortunately, the dark days came in the history of Kashmir when the peace in Kashmir was dismantled by the terror groups during the early 90s. The tourism in the whole state was affected badly due the militancy in Kashmir, tourists stopped to visit Kashmir. All the tourism stakeholders were in loss and the unemployment increased swiftly in the state as a whole due to that turmoil in the Kashmir and created negative image of valley in the minds of tourists. The darks days of Kashmir ended after the 90s and the tremendous flows of tourists have been recorded since 2003. The Govt, NGOs, locals and private parties have contributed a lot in this positive move of tourism in Kashmir. The tourism industry of Kashmir is looking now bright as it was during the 80s or pre militancy era. The present paper is an attempt to analyse the key factors responsible for the development of tourism in Kashmir, again, since 2000. Furthermore, the paper also puts forth the suggestions and recommendations aimed at optimally exploiting the potentials of Kashmir tourism in the fast improving socio-political scenario.

The potential of Tourism in border destinations: A study of Jammu and Kashmir

2014

This study aims to examine the tourism potentials in the border destinations of Jammu & Kashmir (J&K) and moreover, to present suggestions towards development of tourism in the border tourism destinations of Jammu and Kashmir. Jammu and Kashmir is one of the most famous tourist destinations of India having very rich tourism potential. Out of 22 districts of Jammu and Kashmir, there are seven border districts (Ponch, Rajur, Baramulla, Bandipora, Kupwara, Kargil and Leh) sharing Indian international borders with Pakistan, Afghanistan and China. The border destinations of Jammu and Kashmir are rich in tourism potential which are famous for their many historical monuments, mountain peaks, scenic beauty, wild life, local cultures etc. However, in spite of having sound tourism potential, these areas are also economically backward; the living standard of local inhabitants is low and employment opportunities are few which means that tourism is not developed systematically in these border destinations of Jammu and Kashmir. There is thus a huge need to promote tourism education among the locals and also to develop a rudimentary tourism infrastructure in the respective areas of J&K.

JAMMU AND KASHMIR TOURISM INDUSTRY- SUSTAINABLE ECONOMIC GROWTH AND ITS MANAGEMENT

ZENITH

The tourism sector of Jammu and Kashmir generates more than Rs.300crore revenue and provides employment to about 5 lakh people. Tourism industry has positive externalities and has desirable impact on economic growth of Jammu and Kashmir due to its spillover effects. The tourism industry in Jammu & Kashmir has been the prominent sector of economy of the state and has rendered maximum contribution towards State Gross Domestic Product (SGDP). After agriculture / horticulture, it is tourism industry which share maximum contribution in terms of generation of employment and promotion of handicraft industry. Importance of tourism in Jammu & Kashmir economy is known for decades now and its role in economic development has been an area of great interest from policy perspective. Jammu & Kashmir possesses many valuable tourist resources and attractions, which could be important vehicle for reducing poverty and helping in the socio-economic development of various people associated with tourism. The state government has launched various projects for the development of tourism sector in the state. The opportunities in pilgrimage tourism, adventure tourism and medical tourism can be decisive to the generation of new options of employment generation and economic engagement. This study will focus on the sustainable economic growth and management of J&K tourism by examining the parameters such as employment generation, development of infrastructure, transformation of peace and State Gross Domestic Product (SGDP). The outcomes of present study will be using assessment tools and performing analysis along with development of policy framework for promotion of tourism related activities in the state. Similarly performing gap analysis of existing infrastructure and required for catering larger inflow of loving tourists in the state. This study will also undertake identification of bottlenecks in implementation of tourism policy in the state and policy intervention required to mitigate same and on the same lines developing platform for creating unique brand equity for tourism in Jammu & Kashmir State

SEVEN KEY FACTORS OF 2002 NATIONAL TOURISM POLICY-AN EMPIRICAL STUDY OF KASHMIR

The paper is an attempt to link the seven essential key factors propounded in the national tourism policy in 2002 for tourism development with the response from tourists visiting Kashmir. Essentially, a number of statements were constructed on each key factor and responses to each statement was analyzed. The aim was to get fuel from tourists (local & international) about their ratings on each key factor and its availability for the valley of Kashmir. Their perception of facilities like infrastructure, welcome & cooperation, cleanliness, safety, information and facilities available in Kashmir was considered. An effort was put to get inputs from tourists visiting Kashmir about how far national tourism policy 2002 key components are being followed in letter and spirit. The aim of the study was to identify the factors which are more important concerning tourism development of a region.