CSR ACTIVITY CONFIGURATION AND THE PRIORITIZING OF STAKEHOLDER CLAIMS: A MULTI-FIRM, MULTI-SECTOR STUDY (original) (raw)

The purpose of this study is to identify the patterns of Corporate Social Responsibility (CSR) activities, in adverse economic circumstances, so as to understand the importance ascribed by the companies to each of their stakeholders. Prior research on stakeholder salience has looked into various issues related to the relative attention given to corporate stakeholders by management, however, none has examined what this relationship looks like following a prolonged economic crisis. We investigate the activities of CSR in Greece, examining how companies spend their CSR resources in a depressed economy, studying the respective activity patterns of the companies listed on the Athens Stock Exchange (ASE). Content analysis is used, thoroughly examining all public data available on the internet from 175 companies. The study includes data reported in 2014, collected at the end of 2015. Our results demonstrate that, the most popular CSR activities related to the human resources and the least practiced were the society and environment related ones. The ndings show concern for the employees of the companies and their morale, supersed-1 Aocie rofeor of nemen e nieri of e Aic, Aen, reece. 2 rofeor of nemen e nieri of e Aic, Aen, reece.