Challenges and opportunities for the sustainable development of the wine tourism sector in Chile (original) (raw)
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Wine Destination Offered as a Brand – Enotourism in Chile
Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture
Chile is seen as a wine-producing giant from New World Wine, and so its brand as a destination is nowadays mostly associated with nature and then with wine. As a country of wine for incoming tourists, it can offer even more connection to wine due to the superior qualities of its history, culture, and nature. Enotourism is a trend that could explicitly produce the next wine tourism destination, among other things. This paper aims to determine the state of the art on the supply side (wineries) for wine tourism and to find out the extent to which winemakers offer wine services in their winery in a particular wine destination. The field research was conducted in one of Chile´s wine-producing regions: Maule Valley. Semi-structured interviews, followed by the processing of the obtained data, constitute the main source base. This paper also proposes possible recommendations for the wine destination brand of Maule Valley.
Economies, 2021
The certification of Malaga and Ronda wine route, within the model of certified wine routes in Spain, has given a new boost to wine tourism in Malaga. The study focuses on La Axarquía, located on the Eastern Costa del Sol in Southern Spain, which has been a reference point in the wine business since ancient times and has its own identity. This research aims at elaborating a diagnosis of the territory related to the possibilities offered by the area, from the perspective of the heritage resources and services provided by the winemakers outlining two efficient enotourism itineraries that enhance the value of the territory’s resources. The methodology used starts with the study of the territory in order to profile the existing resources, a task that was complemented by the analysis of the documentary sources required in order to understand the peculiarities of the territory. From there, a process of interviews was carried out between April and November 2019 with 100% of the winemakers and around 70% of the territory’s agents. The results of the research are specified in a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, which has allowed evaluating the possibilities of the enotourist development in La Axarquía, which is complemented with a proposal of two possible itineraries that will promote such development of the rural territory. The conclusions convey the possibilities of the territory of a tourist segment which puts its resources to good use and moves forward the deseasonalization and destructuring of tourism in Malaga, especially on the Eastern Costa del Sol, according to criteria of efficiency and profitability with wine as a reference, although it could be applied to other gastronomic and cultural resources linked to the tourist sector in other geographical areas.
Wine Tourism and Sustainability: A Review
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The literature on tourism and events is endless; a niche in this wide research field is represented by food and wine research. The growing interest shown by wine tourists has nurtured the proliferation of wine events and the growth of the wine tourism business; as a consequence, academicians' interest in this issue has increased. At the same time, research on tourism and events is an evolving field and it has moved from a main economic focus to a broader perspective: some scholars have highlighted how the growing interest towards green and sustainable practices has stimulated academic research and a lot has been done on the management of environmental issues. Given the resonance of wine tourism and the role it has for local and rural development, the interest towards the issue of sustainability in wine is more than warranted. Thus, this paper aims to provide some useful insights about where research has gone and where it is going; a thorough literature review has been performed.
Sustainable Wine Tourism Development: Case Studies from the Greek Region of Peloponnese
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Even though Greece has had an agriculture-oriented economy for decades, recently it has relied heavily on tourism, which now constitutes 30% of the national GDP. Successful developmental synergies of tertiary and primary sectors are still in question. Sustainability practices are still in their infant stage in both sectors of the economy, preventing development. This paper aims to study the relationship between tourism and sustainability in wine-related enterprises in Greece. This is achieved through an examination of the successful business practices of Greek wineries from the leading wine-producing region of the Peloponnese and the impact of sustainability toward their operational practices. Many studies have related sustainability to the wine industry and have recognized that for most wine-related practitioners, the first priority is leaving the land in a better shape for the next generation. The study focuses on illustrative successful Greek wineries that participate in the “Pel...
Wine Tourism and Economic Performance. Why Ecological Agriculture Matters? An Applied Analysis
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The world of wine has gained significant attention, attracting people who want to learn about vineyards, winemaking, grape varieties, and the bottling process Marco-Lajara [1]. This interest has given rise to enotourism, or wine tourism Sun & Drakeman [2], Marco-Lajara [1]. Wine tourism offers visitors a sensory experience, including a taste of the lifestyle, the pleasure of tasting wines, and the opportunity to attend festivals. Wine tourism encompasses tourism, leisure, and recreational activities that focus on discovering and enjoying the vineyard, wine, and its surrounding region, allowing the integration of existing and potential tourist resources and services in a wine-growing area Marco-Lajara [3] & Martínez-Falcó [4]. Furthermore, wine tourism is considered a form of holistic tourism that showcases various aspects of the rural environment, such as local traditions, cuisine, and customs, so that encapsulates the social, cultural, and environmental history of a region, often referred to as wine landscape Oltean [5]. Ultimately, wine tourism is experiential in nature, fostering an emotional connection between tourists and all things related to wine, and creating a bond through the emotions evoked during winery and vineyard visits, which allow visitors to tailor their experiences according to their desires. Tourists seeking this experience can visit regions with Protected Designation of Origin (PDO) or Denomination of Origin Qualified (DOCa) classifications Marco-Lajara [6]. These tourists are active participants who ask questions, show interest, and sometimes get involved in activities such as grape harvesting, which provides a unique experience Fuentes-Fernández [7] & Martínez-Falcó [8]. By enhancing the reputation of wine as a product, diversifying the tourist activities, and aligning them with seasons, it becomes a driving force for the local economy, since wine tourism simultaneously encompasses consumer behavior, a strategy for regional development and the wine market, and an opportunity for wineries to directly sell their products to consumers.
A Review of the Development of Wine Tourism as a Direct Marketing Channel in Chile
The paper consists of the application of established frameworks existing in wine tourism literature to analyze the Chilean wine tourism. While Chilean wine industry has been developing its infrastructure in wine tourism for many years, behavioural factors like promotion of wine routes for international tourists and local consumers' behavior, which are mostly driven by price rather than wine region, hinder the development of the wine tourism.
INTERNATIONAL EXPERIENCE IN THE FIELD OF SUPPORTING THE WINE TOURISM
Abstract Tourism is a very important sector in the world economy. The growth of wine tourism has become an essential preoccupation for both those involved in tourism and those in the wine industry. The growth of tourist activity determines the development of some branches of the national economy, such as: industry, agriculture, construction, transport and trade. The paper presents the mechanisms for supporting wine tourism in different countries of the world. The paper also analyzes government programs and specific mechanisms for supporting and developing the wine sector in general and wine tourism in particular. For the research were utilised the methods: monographic, analysis and synthesis, comparison, etc. The results demonstrate the efficiency of measures and mechanisms to support wine tourism in different countries of the world. Key words: wine tourism, enotourism, wine sector
Sustainable Wine Tourism Eco-systems through Co-opetition
RT&D - Revista de Turismo & Desenvolvimento, 2017
Resumo | O sistema de enoturismo, aqui definido como 'ecossistema de negócios', consiste em redes de organizações que se estendem por diversas escalas espaciais e setoriais, conectando vários tipos de atores que possuem valores, papéis, interesses, capacidades, práticas, recursos e ideias. Para atingir um desenvolvimento sustentável do território vitivinícola, mediante uma aposta no turismo, todos os stake-holders devem harmonizar os seus próprios objetivos de negócio com as necessidades de desenvolvimento do território, aplicando estratégias de criação de valor em redes de coopetição. Assim, as estratégias de coopetição no Turismo de Vinho são capazes de proporcionar aos stakeholders do Enoturismo a capacidade e as ferramentas para gerir os seus negócios com eficácia e eficiência; permitem orientações responsáveis e sustentáveis com base no contexto e necessidades locais; promovem experiências/produtos e serviços turísticos de qualidade que encorajem abordagens responsáveis e colaborativas entre todos os atores; ajudam a definir projetos prioritários para o desenvolvimento de um Enoturismo inovador e com-petitivo e potenciam oportunidades estratégicas para o crescimento económico e a criação de emprego dentro das regiões. Este trabalho pretende, baseado numa análise de documentos e literatura diversa, sugerir um modelo do 'Ecossistema Enoturístico' que ilustra a complexa interconectividade entre stake-holders e recursos em territórios com uma forte identidade cultural. Aponta, igualmente, orientações para um desenvolvimento de negócios e territórios enoturísticos competitivos e sustentáveis, através de redes de coopetição visando a criação de valor superior. Palavras-chave | Enoturismo, sustentabilidade, coopetição, criação de valor, ecossistema enoturístico Abstract | The wine tourism system consists of organizational networks stretching across several different spatial and sectorial scales, connecting several types of stakeholders with different values, roles, interests, skills, practices, resources and ideas. To achieve sustainable territory development through tourism in wine regions, all stakeholders must match their own business goals with the territory's needs of development, applying value creation strategies and co-opetitive networks. Thereby, Wine Tourism co-opetition strategies are able to: enhance Wine tourism stakeholders' capacity and tools to manage their business with effectiveness and efficiency; provide sustainably-yielding guidelines based on the local context and needs; promote quality tourism experiences/ products and services that encourage accountable and cooperative approaches among all stakeholders; help define priority projects for innovative and competitive wine tourism development; and identify strategic opportunities for economic growth and job creation inside the regions. The literature review intends to analyse the complex relational intercon-nectivity between stakeholders within the Wine Tourism ecosystem, in territories with a strong cultural identity. It also highlights the link between the development of competitive wine and wine tourism businesses and sustainable wine-tourism territories through networks of co-opetition yielding superior value-creation in diverse fields.