How prepared is the Turkish Hotel Industry for Generation Z as their guests and employees (original) (raw)
The following study will make reference to the research and analysis ofGeneration Z*' profile and to find out how well the industry is prepared to serve the needs and expectations of*GEN Z; both as guests and employees of their establishment. The aim is to help the hotel industry to be a trend setter rather than a follower in the rapidly changing demands and expectations of the people who have started to shape the world in this very moment. Objective of the Research The intention of the study is to list the behavior patterns of GEN Z along with their expectations and interactions in daily activities. The research indicates that GEN Z, with their technological abilities and expectations as guests and/or employees will ultimately dictate services offered by the tourism hotel industry. The study will investigatecurrent services offered by the hotels and the degree of connection between the needs and expectations of GEN Z. Thefindings will be analyzed and recommendations will be shared in the SUGGESTION section. The study is an argumentative research conducted to test a hypothesis of " The Turkish hotel industry is not prepared for the needs and expectations of GEN Z " .