ICA conference: Television, popular culture and identity (original) (raw)

This conference paper explores the interplay between television, popular culture, and identity within the context of Brazil and Latin America. It examines the historical evolution of media in Brazil, particularly the significance of TV Globo in shaping political life and national identity amid the challenges of declining viewership and competition from alternative media. The insights highlight the role of public and commercial media in influencing public perception and cultural identity, alongside the implications of this relationship for the future of civic communication in the region.