THE CULTURAL DIFFICULTIES LIKELY TO BE ENCOUNTERED BY A GLOBAL COMPANY (original) (raw)

This paper examines cultural challenges faced by global companies, particularly in the context of entering and operating in China. Utilizing cultural theories from Hofstede and Trompenaars, it discusses how understanding cultural differences and organizational behavior is crucial for success in international business. The study emphasizes the importance of cross-cultural training and strong inter-business relationships as strategies for overcoming cultural barriers and facilitating effective joint ventures.