Türkiye'de Görsel İşitsel Medya Ekonomisi (original) (raw)

2015, Audiovisual Media Economics in Turkey

In this study Turkish audiovisual media economics is examined via consideration of facts such as changing national and international conditions, national and foreign actors, legal regulations, ownership structure, developments in broadcasting technologies, as well as development and distribution of internet. In the study, historical development of the Turkish media in the last 50 years is examined with a special emphasis on its last 25 years during which the plural private media emerged actually (de facto) following the termination of the public monopoly in 1990. Today, impact of mass media on individuals and society, as well as on propoganda powers has altered structure and strength of communication in unprecedented way. Audiovisual media sector -as a news, idea and entertainment producer, which gains power to impact society with all these production- is indispensible participatory democracy actor, which has a key role in establishment of a modern society. A deep consideration of Turkey‟s demographic structure, education level, as well as daily radio listening and television watching times come up with the importance of audiovisual media on public approaches and decisions. This situation gives a hint on why the sector has been a charming issue. In the study, spatial distribution of the sector incomes, namely commercial communication (advirtisement) incomes, and sponsorship incomes that arise latterly is investigated. Whether or not the sector is a productive investment tool is discussed with the interpreted output of the study. Besides, concentration in media ownership, which is in contrast with free media conditions necessary to ensure plurality is analyzed with investigation of economic activities of media owners in areas other than the media.