New Economy: a new work dynamic? (original) (raw)

This paper explores the concept of the 'new economy', focusing on its implications for work dynamics in contemporary society. It examines how immaterial production, grounded in knowledge and creativity, becomes central to economic value creation, contrasting this with critiques that argue it leads to worker alienation and a misconception of value. Additionally, it highlights the role of the individual as an entrepreneur and the tensions between personal identity and labor in the context of the new economy.