The Profile and Behaviour of 'Digital Tourists' When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta (original) (raw)
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The profile and behavior of "SMART TOURIST' (Generation Z) in travel decision making
Elsevier 4th World Research Summit for Tourism and Hospitality, 2017
Tourism has grown so rapidly from the conventional form of tourism, to shifting to a more modern form. Even now has developed various types of alternative tourism products. In the era of internet of things, "SMART Destination" is a growing issue lately. This phenomenon is a response of how tourism stakeholders begin to anticipate the emergence of new market segments (tourists), or commonly known as the Z generation. Unfortunately their profile and behaviour has not been studied, especially in making decisions and travel. This study uses data collected through survey questionnaire using limited sample of 128 young generation in Jabodetabek (Jakarta, Bogor, Tangerang and Bekasi). The data collected consists of various variables, including the profile of SMART Tourist (Z Generation born between 1995 and 2012), tourist behaviour based on Cohen's theory, and the Z-generation process in making decisions and traveling. The result of this research is that SMART tourist is a very comfortable generation and accustomed to virtual world, because they have been confronted with technology since they were born, such as internet, smartphone, streaming video and social media. They also take great advantage of technology in making decisions and travelling, beginning with the Initiation process, information search, assessment, final decision, during the trip, and after the trip. Based on Cohen's theory, the Z generation can be categorized as a type of Drifter and Explorer tourist. This research can be a reference for tourism stakeholders in preparing strategies to capture this potential segment in the future.
Sustainability
The tourism industry has faced several challenges over the years, due to the evolution of technology and behavioral changes of the generations. The research focused on the new generation of tourists, Generation Z. Known as digital natives, the study aimed to identify their current travel behavior in the digital age and their perception of the future of travel in the context of recent technological developments, namely artificial intelligence, and virtual reality, thus highlighting specific elements that could disrupt the travel industry. To achieve this goal, qualitative research was conducted, using two sessions of focus groups among 20 Generation Z tourists. The results show that Generation Z tourists exhibit disruptive behavior primarily due to their heavy reliance on social media platforms, even for travel purposes. Social media has become their primary search engine, and travel influencers hold significant sway over certain individuals in this generation. In addition, they serv...
CURRENT TRENDS RELATED TO POSTMODERN CONSUMERS IN TOURISM WITH A FOCUS ON GENERATION Z
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Purpose -The purpose of this paper is to understand Gen Zers' tourism experiences and more specifically, through their tourist practices and their use of social networks. It also explores how Gen Zers apprehends the concept of sustainable tourism. Design/methodology/approach -The authors used a qualitative research approach. The study protocol was conducted in two phases. First, the authors did six semi-directive interviews of young people born between 1995 and 2002. For the second stage of the research, the authors chose the narrative research technique by asking 34 students born between 1995 and 1997 to write a micro story from their travel experience. Findings -Although it is often presented as a narcissistic generation, seeking to put forward their "selves", for example by posting selfies, this study reveals that Generation Z seems to show a great modesty during their tourist experiences. The results also show that sustainable tourism is not a key concept for the young people interviewed. Research limitations/implications -Thus, it would be useful to carry out more interviews and to extend the fields of analysis. While certain rules have been respected in the selection of young respondents, the sample does not necessarily reflect all the dimensions characterizing this complex young generation. Social implications -We know that Generation Y has been exposed to social networks, often without a filter. The results show that Generation Z is much more suspicious and vigilant with regard to social networks and their use. Originality/value -This research used an innovative method. It shows how multidimensional this generation is and opens up many ways of research.
CAUTHE, 2021
This research focuses on understanding Generation Z's tourist experiences. In the research, the tourist experience has been conceptualized as a phenomenon that differs from tourists. Therefore, interpretive qualitative research techniques were used. In Turkey, studying in the province of Kırşehir, between the ages of 20 and 24, 40 university students of generation Z were asked to describe their tourist experiences using a structured form. The data were analyzed by summative content analysis. The students in the sample think they spend a lot of time planning their travels. They are traveling for escape and they think that their years as a student are an opportunity to travel. It appears that they travel with low budgets but have developed strategies to cope with this situation.
Cactus, 2023
The tourists' decision-making process and sharing behaviors while travelling and social media are intertwined, especially for the young tech-savvy generations. Nevertheless, papers comparing generation Y and Z in this respect are scarce. By surveying two samples, this paper aims to investigate if generations Y and Z are different in terms of social media use for travelling purposes. The results indicate Centennials get more information about journeys from social networks. Moreover, they give more value to online photos during the travel decision-making than generation Y. During the actual journey, Centennials depend less on Facebook and more on Instagram than Millennials. The two samples are significantly different in terms of sharing behavior of their travel experiences. Last but not least, the number of hours spent daily on social media influences the usage of social media while travelling for both generations.
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