Green Entrepreneurship in Theory and Practice: Insights from the Indian Market (original) (raw)
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Green Entrepreneurship in the changing market scenario in India
. Twelfth Biennial Conference on Entrepreneurship. Bookwell Publication. ISBN: 978-93-80574-93-6
The rising global concern on climate change and sustainable development has led to a paradigm shift in the Indian markets. Consumers today prefer green products over conventional products as they are growing environmentally and socially responsible. As a result of the growing base of eco-consumers several individuals and organizations are taking advantage of the contemporary Indian market scenario by innovating and redesigning their products with a green perspective. Hence the concepts of green entrepreneurship and green marketing are slowly and steadily establishing stronghold in the Indian markets. This study is exploratory in nature as it offers insights into the emergence of the concept of green entrepreneurship and its role in the Indian context. Based on the available literature the study proposes a conceptual model which explains the nexus between environmental, economic and social factors in development of green entrepreneurs which further leads to achievement of sustainable development. The opportunities and challenges for green entrepreneurship development are also explored in light of the initiatives taken by business houses, individuals and the Government of India by taking up case studies of successful green entrepreneurship ventures.
Green entrepreneurship in India
Int. J. Agril. Res. Innov. Tech. 11(2): 72-75 December , 2021
Entrepreneurs are credited with playing a key role in wealth creation and economic development. There has been enough focus of empirical literature on linking entrepreneurship and employment generation, reducing income disparity and contributing to balanced regional development. However, the environment catastrophe, world is facing, has made it imminent for the business to find new ways of doing business. Green Entrepreneurship, however nascent, provides a gleam of hope to in the direction of sustainable development. Growing consumer awareness and preference towards environmentally friendly products has also made embedding green concepts in business models a source of competitive advantage. This study is exploratory in nature as it offers insights into the emergence of the concept of green entrepreneurship and its role in the Indian context. Based on available literature, the study proposes a conceptual model explaining a link between various social, environmental and institutional factors and green entrepreneurship, leading to sustainable development. The study also explores current green entrepreneurship scenario in the light of opportunities and challenges by presenting the case studies of successful green ventures in India.
GREEN ENTREPRENEURSHIP AND SUSTAINABLE INNOVATIVE INITIATIVES IN NORTHEASTERN INDIAN STATES
Humanities and Social Science studies (HSSS), 2024
Green entrepreneurship refers to the establishment and operation of businesses that prioritize environmental sustainability while also aiming for financial success. In India, where environmental challenges are significant due to rapid industrialization and population growth, green entrepreneurship has gained attention as a means to address these challenges while fostering economic growth. Green entrepreneurship and sustainable innovative initiatives in Northeastern Indian states are experiencing significant growth. These states are witnessing a surge in eco-friendly businesses and projects aimed at addressing environmental challenges. This trend reflects a strong commitment to both economic development and ecological preservation in the region. The study emphasized the importance of understanding these drivers to encourage and support green entrepreneurial initiatives. The research provides insightful information for decision-makers, development organizations, and business owners who want to support environmentally conscious companies that promote both economic development and environmental protection in this ecologically important region. In the end, this study promotes a strategy for entrepreneurship that is inclusive and sustainable and can serve as a role model for other areas facing comparable difficulties.
1. Introduction Green Entrepreneurship refers to all activities and processes which will protect the environment or production of goods without causing any kind of pollution to the environment like creating wealth out of waste, Effective utilization of natural resources, Treating hazardous waste materials, Energy generation, Recycling, Agri products etc. Indeed, there is an essential difference between the way of looking at green entrepreneurship in developed countries and developing countries. Developed countries and international organizations tend to put more emphasis on the term 'green' and on market opportunities while developing countries tend to focus more on the term 'entrepreneurship' and on market needs. Chinese and Indian entrepreneurs, for example, are genuinely transforming the emerging economies by developing affordable products that meet the needs of the poor, but still, many processes need to become greener (Khanna2011). Green Entrepreneurs think about the present as well as future and their protection. Daft (2008: 154) defines " a sustainable business as an economic development that generates wealth and meets the needs of the current generation while saving the environment for future generations. " Their main aim is to protect the environment rather than making profits. They concentrate on utilising resources effectively and produce an efficient product. We can divide these industries into two types, one who produce eco-friendly products and the others who follow an eco-friendly process in the production of a product. Both will be contributing to the protection of the environment. Green Enterprises can be divided into green manufacturing, green services and others. Green manufacturing includes green manufacturing like recycling industries, agro based products, renewable energy like solar and wind industries, eco bikes and cars, waste management industries etc. There are many new kinds industries like Sustainable
Dynamics of Green Entrepreneurship Concept: A Review of Literature
Journal of Multidisciplinary Engineering Science and Technology, 2020
The environment is extremely important to human existence, and, at the same time entrepreneurship is recognized to be vital in economic development. In as much as entrepreneurship is of great importance, individuals and organizations must consider the consequences and impacts of their business operations on the environment: this leads to the concept of green entrepreneurship. Green Entrepreneurship is regarded as one of the major drivers for the green economy. Due to sustainable development issues, the concept of green entrepreneurship is gaining significant momentum, but the phenomenon is still under-researched. The primary objective of this study is to review, explore, and integrate current views in the field in view of clarifying relevant concepts in green entrepreneurship context. In this research, an exploratory approach was adopted which involves the review and analysis of various research works on green economy and entrepreneurship. This paper discusses the key concepts of green entrepreneurship, offers a new and more dynamic view of the evolving nature of it, and concludes that it is essential to look at the green economy as a diverse constellation of myriad actors instead of corporate reinventions of status quo.
Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, dynamic product process, maintaining sustainability and diversified advertising etc. The vision of Green marketing is to protect ecological environment. Present day customers need to be socially responsible and conscious towards environmental aspects. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, the main emphasis has been made of concept, need and importance of green marketing. Data had been collected from multiple sources of evidence, in addition to books, journals, websites, and newspapers. It explores the main issues in adoption of green marketing practices. The paper describes the current scenario of the Indian market and explores the challenges and opportunities businesses have with green marketing.
Women and Green Entrepreneurship: A Literature based study of India
International Journal of Indian Culture and Business Management, 2020
Accelerated economic globalisation over the last two decades with its environmental impact has brought to the fore the criticality of thinking green in terms of consumption and production for long term sustainability the world over. The above, combined with economic transition from planned economy to a market economy in developing economies, has put pressure on the existing social structures impacting gender disparity and economic empowerment of women. This impact has primarily benefited the middle class where basic needs of women were catered to and they had easier access to formal education. Literature in this domain indicates that these women would be predisposed towards entrepreneurship so as to balance their social and career obligations. It has been proposed and an argument is made that there would be a higher propensity of these women to adopt ecopreneurship due to their inherent social conditioning with minimum incentives and the innate desire to care for the environment can be a defining force in furthering 'ecopreneurship'.
International Journal of Applied Engineering and Management Letters (IJAEML), 2017
Increasing awareness on the various environmental problems has led to a shift in consumerbehaviour. There has been a change in consumer attitude towards a green lifestyle. Thusgreen Marketing has evolved special implications in the modern market. Green indicatespurity through quality, fairness in price and worthy in dealings. Green marketing focuses onmarketing eco-friendly products to satisfy the needs and wants of the customers. It adoptsinnovative techniques of product modification, dynamic product process, maintainingsustainability and diversified advertising etc. The vision of Green marketing is to protectecological environment. Present day customers need to be socially responsible and conscioustowards environmental aspects. Green marketing is a phenomenon which has developedparticular important in the modern market and has emerged as an important concept in Indiaas in other parts of developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, the main emphasis has been madeof concept, need and importance of green marketing. Data had been collected from multiplesources of evidence, in addition to books, journals, websites, and newspapers. It explores themain issues in adoption of green marketing practices. The paper describes the currentscenario of the Indian market and explores the challenges and opportunities businesses have with green marketing