"'Chick lit ist tot, lang lebe Clit lit.' Die neue(n) Frauenliteratur(en) im Spannungsfeld von Selbstermächtigung und Sexismus." (original) (raw)

Christoph Behrens, Gabriele Linke, Kristina Mühlbach, Heike Trappe (Hg.): Populärkultur – Geschlecht – Handlungsräume. Kultur-, medien- und sozialwissenschaftliche Beiträge, 2018

Abstract

Since the mid-1990s, chick lit, the so-called new woman’s fiction, has gained wide popularity. Thanks to its personae oscillating between neo-conservative and neo-liberal value systems, Helen Fielding’s Bridget Jones’s Diary (1996) and Candace Bushnell’s Sex and The City (1996) are said to be prototypical for this genre of popular literature and characteristic of third wave (post-)feminism. At the beginning of the 21st century, the term was used to describe almost all literature written and read by women. Book stores copied this strategy, arranging pastel-colored novels in woman’s fiction shelves. Whereas nowadays, chick lit is increasingly being used as a pejorative catchall term for popular fiction by, about, and for women, clit lit is about to clear the path for another wave of popular women’s fiction. This paper aims at tracing the process of gendering popular literature: labels such as chick lit and clit lit are not only a synchronic phenomena of (post-)feminist self-empowerment but are also the product of sexist marketing.

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