CREATING SYNERGIES BETWEEN CULTURAL POLICY AND TOURISM FOR PERMANENT AND TEMPORARY CITIZENS (original) (raw)
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Purpose To review the development of the relationship between culture and tourism over the past 75 years, and to outline some future developments over the coming 75 years. Design/methodology/approach A review of previous major work on cultural tourism. Findings Tourism and culture have been drawn inexorably closer over the years as culture has become one of the major content providers for tourism experiences, and tourism has become one of the most important income streams for cultural institutions. In the future this is likely to change, as cultural institutions find it increasingly difficult to maintain their authority as the dominant producers of local, regional and national culture, and as tourism becomes increasingly integrated into the everyday culture of the destination. Practical implications Cultural institutions will need to change their relationship with tourism as flows of tourists become more prevalent and fragmented. Social Implications The authority of high cultural institutions will be eroded as tourists increasingly seek authenticity in the culture of everyday life and the 'local'. Originality/value A first attempt to sketch the long term future of cultural tourism.
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"Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation. The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in. The book is essential reading for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness."