An Empirical Study on Tourist Behaviour towards Tourism Products (original) (raw)
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Consumer behavior is a fascinating but difficult subject to research. This statement is particularly relevant in the tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products is dependent on discretionary time and income. Thus, much attention has been devoted to determining motives for travel behavior, both in terms of choosing
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PARTICULAR ASPECTS OF THE TOURIST PRODUCTS CONSUMERS'LOYALTY
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The tourist consumption represents the expression of a very varied set of needs and motivations: rest, relaxation, escape from the every-day setting, recreation or the satisfaction of certain cultural, aesthetic, emotional aspirations, based on the principle of pleasure, of the integration of individuals in their social environment, and the relation with their own personality and family or personal experiences. Classifying the tourist products according to the motivation of travelling, we can emphasize particular aspects of the relationship between the tourist products consumers's satisfaction and loyalty. The objective of the article is to present a study which emphasizes the fact that the consumer's satisfaction does not generally induce loyalty to the tourist destinations/tourist services. The typology of tourist products and motivation of choosing the destination plays a very crucial role. The study analyses comparatively three types of tourist products and the manner in which satisfaction determines conative attitudes, inducing loyalty/disloyalty towards the tourist destination/tourist services.
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The article studies the manner in which contents of services of tourist products at the destination are specialised, according to the needs and requirements of tourists. The first part highlights a theoretical review on the history of the tourism industry with emphasis on motives as a key factor, which is important in tourist decision-making when choosing the destination. In order to study the level of the specialisation of tourist offers in Dubrovnik particularly, in accordance with needs of tourists, the research was focused on: (1) tourist behaviour in terms of selection of key factors that meet tourist needs, important when making decisions about travelling to a destination; and (2) attitudes of the tourist consumers in accordance with the level of specialised contents of services used. Using the method of inferential statistics, the empirical research was conducted on a sample size of 327 tourists. Demographic characteristics and characteristics of the tourists' stay in Dubrovnik were taken into account, considering the assessment level of the specialisation and defining the main factors that influence the selection of a destination. Our findings speak in favour of the majority of services in Dubrovnik having specialised features and content, in accordance with the needs of tourists.
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The success of a product depends on its ability to attract customers. This ability depends on what we call the Image of the product. The aim of this paper is to extend some previous research work, in which we have introduced the concept of a consumer product's Image as a measure of its attractiveness, in the case of the tourism product. The first part of this paper presents the concept of the consumer product's Image. The second part of the paper identifies the key differences between a consumer and a tourism product, reviews the current literature, and presents a model for defining and quantifying the tourism product's Image.
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This study aims to determine and analyze effect of tourism product and tourism promotion on interest in visiting tourist attractions. This research is descriptive research with a quantitative approach. Population is tourists who are or have made tourist visits in Medan City. Sampling method used in this study is a sampling method based on convenience. Sample that will be required is 100 to answer the questionnaire so that the answers obtained are more representative. This study uses multiple linear regression model. The results show that tourism product has a positive and significant effect on interest in visiting tourist attractions. Tourism promotion has a positive and significant effect on interest in visiting tourist attractions.