The hierarchical structure of saving motives (original) (raw)

Relationship of Saving Motives to Saving Habits

This study examines how saving motives are related to saving habits using Katona’s (1975) psychological classification of saving, where households save regularly (discretionary), save irregularly (residual), or do not save. Of the 3,822 non-retired households in the 2007 Survey of Consumer Finances, 46% saved regularly, 32% saved irregularly, and 22% did not save. Precautionary and retirement motives increased the likelihood of saving regularly or irregularly as compared with not saving, but only the retirement motive separated the regular savers from irregular savers. A long-term planning horizon and higher income increased the propensity for regular or irregular saving as compared with not saving, and for saving regularly as compared with irregularly, while low risk tolerance had the opposite effect. Financial advisors, educators, and policymakers should facilitate short- to long-term goal seeking with frequent saving by individuals and families.

An Empirical Exploration of Mental Representations in the Individual Saving Decision Process

The article tackles the analysis of the saving process by reviving a research methodology that explores mental representations and their economic implications. The conceptual background is updated to the latest interdisciplinary literature in behavioral economics and social psychology, extending the applications of construal level theory. The results are pointing out to a new way of understanding differences of opinion between groups (economists and sociologists) about saving behavior, usually considered irrational in the light of standard economic theory.

Effect of saving motives and horizon on saving behaviors

The purpose of this research is to explore saving motives and saving horizon using a large, nationally representative dataset, the Survey of Consumer Finances. The framework is based on prospect theory, in which consumption and saving decisions are based on a reference point rather than on lifetime income. Prospect theory also posits that individuals construct various mental accounts, thereby allowing for households to have multiple saving motives. Since prospect theory does not assume that saving decisions are based on lifetime income, saving horizons are allowed to vary. The emergency and retirement saving motives are found to significantly increase the likelihood of saving regularly. Longer saving horizons are also found to have a highly significant effect on the likelihood of saving, while poor health is shown to have a significantly negative effect on the likelihood of saving. The results show that the saving motives held by households differ by saving horizon, but the exact relationships are unclear. Further research on the link between saving motives, saving horizon, and saving behaviors is needed. It is important for financial professionals and educators to consider a household's saving goals, saving horizon, and health status when making recommendations or developing financial plans.

Household Characteristics and Saving Motives

International Journal of Applied Behavioral Economics, 2018

The main objective of this study was to examine the likelihood of household savings in relation to their characteristics, and analyze whether households move to upper level in hierarchy of saving motives as described in Maslow's Hierarchy of Needs Theory. This research used primary data by using a questionnaire with six categories of saving motives—daily expenses, emergency motives, major purchases, retirement, children, and investment. Multinomial logistic regression was used to test the relationship between household characteristics and saving motives. The results indicate that households with different characteristics save for different motives, and a change in household characteristics causes movement in the hierarchy of saving motives. Lower income households save for lower level needs i.e. daily expenses, while high income households save for higher needs such as investment. Savings for children was reported as the most important saving motive and existed in almost all inc...

Save now, save later? Linkages between saving behavior in adolescence and adulthood

ABSTRACT Using evidence from an 18-year British follow-up study this paper examines whether saving during adolescence is linked to saving in adulthood. A contextual development model of saving behavior is tested, examining the interplay between socioeconomic family background, parenting style, economic socialization, adult socioeconomic attainments, and saving behavior in adolescence and adulthood. The findings suggest that saving at age 16 is linked to saving at age 34, and that socialization experiences during adolescence, as well as own social status and income, shape the savers that we become.

Note on ways of saving: mental mechanisms as tools for self-control?

Global Business and Economics Review, 2007

With it is part of accepted theory that we have different motives for saving, including the need to secure means for the future. To bridge the gap between motives and observed behavior, we assume it is necessary to understand how people actually try to achieve their saving goals. A new method of visualizing existing saving concepts is introduced, which shows that individuals apply a range of saving strategies to organize their finances. Based on a financial personality survey it is shown how external as well as internal control for saving can be improved systematically.

Influence of motivated reasoning on saving and spending decisions

Organizational Behavior and Human Decision Processes, 2013

The decision to save enhances well-being in the long-term but it conflicts with the desire to spend money to gain immediate gratification. In this research, we examine the influence of having single versus multiple accounts on individuals' savings and spending decisions. We find that individuals save more with a single account than with multiple liquid accounts. Utilizing work on motivated reasoning and fuzzy-trace theory, we suggest that multiple accounts engender fuzzy gist representations, making it easier for people to generate justifications to support their desired spending decisions. However, a single account reduces the latitude for distortion and hinders generation of justifications to support desirable spending decisions. Across four studies that provide participants with the opportunity to earn, spend, and save money, we demonstrate the proposed effect and test the underlying process.

You don’t have to be rich to save money: On the relationship between objective versus subjective financial situation and having savings

PLOS ONE, 2019

Saving is an important financial behavior that provides an individual with psychological security and boosts his/her overall sense of well-being. For this reason, scientists and practitioners have attempted to understand why some people save when others do not. One of the most common explanations for this phenomenon is that those individuals who earn more should be more willing to save their money. In line with this logic, people who have more money should be more likely to have savings. Considering the results of prior research, we expected objective financial situation (income) to be positively linked to having savings (i.e., propensity to have savings and the exact amount of savings). At the same time, however, we assumed that subjective financial situation (perception) should also be positively related to these variables. To test our assumptions, we conducted a nationwide representative survey (N = 1048) among Polish respondents, asking them about their objective and subjective financial situation. The results of a regression analysis showed that objective financial situation was indeed significantly positively related to having savings. However, subjective financial situation was also positively correlated with having savings (even when we controlled for objective financial situation and demographic variables). We discuss the implications of the links between objective versus subjective financial situations and having savings.