Some People Just Want to Read: The Roles of Age Interactivity and Perceived Usefulness of Print in the Consumption of Digital Information Products (original) (raw)
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2010
E-book reader, as an evolutionary artifact for digital reading, has caught attention all over the world. In this customer-centered era, understanding why users adopt and continue using e-book readers (e.g. eReaders and digital devices equipped with reader software) become essential design issues for related scholars and practitioners. However, critical design factors are still obscure due to the rapid pace of development and innovation in information technology. In this paper, we employ two methods including customer observation and individual depth interview to disclosure user behavioral intention toward the latest e-book readers. This research found that potential adopter intention to adopt is solely determined by normative pressures, whereas user intention is solely determined by attitude, which refers to the perception of content enrichment, reading servicisation, and device personalization. Grounded on our result and discoveries, not only researchers could have guidance in developing e-book theories in the future, but also service providers could have driving forces in advancing e-book readers.
Do consumers dig it all? The interplay of digital and print formats in media
Journal of Consumer Marketing, 2016
Purpose This study aims to explore consumers’ motivations in the adoption of either print or digital forms of media, given the fluctuation of trends and attitudes in magazine consumption in the USA. This paper utilizes cognitive lock-in and the power law of practice to further the understanding of digital adoption through an interdisciplinary lens. Design/methodology/approach In this study, initially, five focus group sessions, including 53 qualifying non-student participants randomly placed into groups of 10 or 11, were held. Next, a 2 × 2 between-subjects quasi-experiment, using 163 undergraduate students at a large public university, was conducted. Findings The findings show that although the digital medium is considered less expensive, more convenient and more environmentally friendly, the print medium is regarded as more familiar, personal and visual. Further, whether the media type is a book or a magazine, consumers report higher perceived value, hedonic value and attitude tow...
2012
Introduction E-books are gaining an increasing footprint in the collections of academic libraries. In 2007–2008, our research team conducted a study using Q-methodology to identify clusters of opinions about e-books among the population of library users at Miami University in Oxford, Ohio. Q-methodology is designed to identify and isolate opinion types on a given subject. The research identified four distinct factor types among those surveyed, which we labeled Book Lovers, Technophiles, Pragmatists, and Printers. Briefly, Book Lovers have an inherent affinity for the print form, while Technophiles are primarily interested in the possibilities of new technology as regards the book. Pragmatists are the most neutral of the four types isolated, as they are most interested in content and may see pros and cons to both formats. Printers prefer print books but are distinguished from Book Lovers in that they have specific difficulties with usability of e-books. However, Q-methodology preclud...
Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
Brazilian Business Review, 2018
This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual use of this technology. To verify the effects of the relations between these variables, we applied the Unified Theory of Acceptance and Use of Technology 2 model (VENKATESH; THONG; XU, 2012). Out of a universe of 118,456 Brazilian citizens directly involved with education, 1,013 completed an online survey. We analyzed the data via structural equations modeling; we obtained generalized least squares and standard errors via resampling (Jackknife). The study concludes that Habit, Effort Expectancy and Facilitating Conditions are important for the adoption of e-books, and that Age, Gender and Experience are crucial moderators of these relations.
Coll. Res. Libr., 2012
Q-methodology was used to identify clusters of opinions about e-books at Miami University. The research identified four distinct opinion types among those investigated: Book Lovers, Technophiles, Pragmatists, and Printers. The initial Q-methodology study results were then used as a basis for a large-n survey of undergraduates, graduate students, and faculty so that we could have a more complete picture of the demographic and social makeup of the campus population. Results from that survey indicate that academic discipline is strongly associated with the respondents’ opinion types. Gender and educational status are also associated with respondents’ opinion types.
Users' Attitudes Toward Print and Digital
This paper deals with the end-users' attitudes towards print and digital information and preferences to use print or digital media. Results of pilot questionnaire survey showed that while digital media are preferred to be used for writing, printed media are still favoured for reading. Furthermore, users are rather traditional in storing written information in a printed form. The statistical tests carried out confirmed hypothesis that there are differences in preferences between defined groups of respondents categorised by gender, age and level of education.
Differences Between X and Y Generation in Attitudes Towards Online Book Purchasing
Journal of Logistics, Informatics and Service Science, 2020
Electronic commerce is developing rapidly in European Union and proportion of individuals utilizing online purchasing exceeded seventy percent of population older than 16. The proportion of online shoppers is the highest in younger generations of consumers. Books are one of top five product categories purchased online. Studies in consumer behavior confirmed that age influences consumer choices and purchasing decisions in numerous ways. Therefore, it is necessary to explain are there differences according to consumer's age when it comes to online purchasing of particular product categories. In this paper we examine differences in consumers' attitudes regarding online book purchasing. The paper is based on own primary research conducted in March and April 2018.