Final Paper: Disruptive Innovation (original) (raw)

Disruptive innovation is reshaping traditional business practices, particularly with the rise of web-based shopping, which poses significant challenges to brick-and-mortar businesses. This paper explores the strategies managers must adopt to remain competitive amidst the growing e-commerce trend and examines the factors driving consumers toward new purchasing practices. Through analyzing various studies on disruptive innovation, the importance of adapting to technological advancements and innovative strategies is emphasized, along with the implications for businesses across sectors.