The representation of women in Chinese GQ magazine (original) (raw)

This research examines the representation of women in Chinese GQ magazine, highlighting the contradictions in portrayals that oscillate between sexualization and empowered imagery. Although some positive representations of women are identified, such as the powerful woman featured in the May 2014 issue, the overall trend reveals significant misrepresentation and objectification, reinforcing traditional patriarchal views. The findings indicate that while the magazine attempts to align itself with contemporary ideals of masculinity and gender equality, it ultimately perpetuates old stereotypes and hegemonic masculinity.