Challenges in Usage of Mobile Phone Regarding Agricultural and Marketing Information (original) (raw)
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Indian Journal of Science and Technology, 2019
Objective: This study was conducted to discover the farmers' behavioral intention to use mobile phones for agricultural information and how mobile phones impact farmers' abilities to obtain the latest weather and market information. Method: In this way, this study surveyed 1500 farmers in ten districts of Sindh, Pakistan, 150 from each district. The list was obtained from Sindh Government Agriculture Department and Sindh Irrigation & Drainage Authority (SIDA). Findings: The results mentioned that 97.3% respondents own their personal mobile phone and 64.5% of the respondents call to the market directly for seeking crop information. Moreover, in Sindh, Pakistan, farmers make use of mobile phones to keep current with the market; contact buyers and very limited 7.9% of the respondents get weather information. In some places information and communication technology disseminates information rapidly around the world to the benefit of many communities. Furthermore, the farmers were found unaware of the proper mobile phone usage. Improvements: Therefore, there is still a need to enhance farmers' capacity for new technology and provide new opportunities and facilities to farmers for enhance their product.
Performance and Efforts Regarding Usage of Mobile Phones among Farmers for Agriculture knowledge
Asian Social Science
Nowadays everyone is using mobile phone for connect with each other’s and get information about different issues and updates around the world. However, mobile phones have also played an important role in the development of agriculture and make it easy for farmers to communicate with buyers and sellers to sell their goods in reasonable price. The study was conducted in Sindh province of Pakistan where ten districts were selected and 1500 farmers randomly were selected for interview. While 150 farmers were selected from these ten districts according to the list provided by Agriculture Department Government of Sindh and Sindh Irrigation & Drainage Authority (SIDA). Study showed that most of the farmers possessed their own mobile phone and more than half around 64% of the respondents directly call the buyers and negotiated to sell their goods. Moreover, 44.9% of the respondents neither agree nor disagree regarding mobile phone expanding their market information and 40.3% of the responde...
Farmers’ use of mobile phone for accessing agricultural information in Pakistan: a case of Punjab province, 2019
Agriculture is considered as the main driving force in Pakistan’s economy employing 45% of the country’s labor force and generating 20% of national GDP. Agriculture sector of Pakistan is facing numerous challenges including non-adoption of agricultural technology at the farm level, due to farmers’ lack of access to the latest information. In this context, the current study focusses on the use of the mobile phone in accessing agricultural information among the farmers of the of district Muzaffargarh,Punjab, Pakistan. A multistage sampling technique was used to collect data from the two tehsils (cities/sub-districts) of Muzaffargarh formulating a total sample of 180 farmers. SPSS computer-based Software was used for analyzing the data. Results revealed that 91.2% of the farmers indicated mobile phone ownership. It was further reported that 87.20 % of the farmers used private-sector advisory staff to obtain agriculture information. Market information was ranked as the highest accessed information among the rest of farm-related use. Easy access to updated information and connectivity with stakeholders were reported as the highest perceived benefits of mobile phone use (4.63 & 4.72 mean). Findings reported that farmers’ limited aptitude for Mobile phone usage and lack of awareness of information sources as major constraints in farm-related use of the Mobile phone. On the basis of findings, the current study provided recommendations and policy implications for utilizing the true potential of these ICT-enabled solutions in agriculture.
Farmers’ use of mobile phone for accessing agricultural information in Pakistan
Ciência Rural
ABSTRACT: Agriculture is considered as the main driving force in Pakistan’s economy employing 45% of the country’s labor force and generating 20% of national GDP Agriculture sector of Pakistan is facing numerous challenges including non-adoption of agricultural technology at the farm level, due to farmers’ lack of access to the latest information. In this context, the current study focusses on the use of the mobile phone in accessing agricultural information among the farmers of the of district Muzaffargarh,Punjab, Pakistan. A multistage sampling technique was used to collect data from the two tehsils (cities/sub-districts) of Muzaffargarh formulating a total sample of 180 farmers. SPSS computer-based Software was used for analyzing the data. Results revealed that 91.2% of the farmers indicated mobile phone ownership. It was further reported that 87.20 % of the farmers used private sectors advisory staff to obtain agriculture information. Market information was ranked as the highest...
This research studies three aspects relating to farmers readiness for the proposed mobile phone information and trade system (MAITS) namely (a) farmer readiness to adopt newly proposed mobile information and trade system (b) key factors that affect farmers mobile decision support systems (c) farmers readiness to connect with mobile enterprise networks. These were investigated using a qualitative research method. After a careful selection of a set of questions, interviews were conducted with selected farmers from four cities of Pakistan including Lahore, Faisalabad, Vehari and Khanewal. The analysis revealed that farmers readiness to embrace new mobile phone information systems requires maximum level of optimism and innovativeness along with deal of the inhibiting factors which affect the readiness state; inhibiting factors in MAITS adoption comprised of uncertainty factors and current faulty existing system services; and there has been a complete consensus among the farmers to practice MAITS along with mobile decision support system because it can help them in crop planning, farm inputs (seeds, fertilizer, sprays etc), harvesting, transporting and trading. The findings of this study will provide guidance to the relevant organizations when considering readiness and barriers towards implementing of MAITS. The results of the study will give insight to many extension service and policy makers to understand what farmers actually need.
Use of Cell Phone in Receiving Agricultural Information by the Farmers
Journal of Food Industry
Cell phone is an easy, fast and convenient device for communication. The main purpose of the study was to determine the extent of use of Cell Phone in receiving agricultural information and to explore the relationship between the selected characteristics of the farmers in using Cell Phone for receiving agricultural information. Data were obtained from 97 Cell Phone user farmers in selected village named Chorjamalpur of Boyra union under Singair upazila of Manikganj through face-to-face interview. Appropriate scales were developed in order to measure the concerned variables. Pearson Product Moment Correlation test was used to ascertain the relationship between each of the selected characteristics of the farmers with their use of Cell Phone for receiving agricultural information. The finding shows that 89.7 percent of the respondents had no use to low use of Cell Phone for receiving agricultural information and 10.3 percent of the respondents had medium use to high use of Cell Phone f...
The Use of Mobile Phone Among Farmers for Agriculture Development
International Journal of Scientific Research, 2012
Mobile phone usage in third world countries is playing a vital role for the enhancement of farmers business towards agriculture. Recently, communication through mobile phones is considered very important in enhancing farmers' access to better understand agricultural market situation. Farming communities appreciate mobile phone as easy, fast and convenient way to communicate and get prompt answers of respective problems. Nowadays, the mobile phone has generated an opportunity for the farmers especially to get the information about marketing and weather. Through this important technology, they directly keep in touch with market personals and offer their produce with reasonable prices. The use of mobile phone also keep them aware for weather forecast for agriculture input application like fertilizer and pesticides which might be affected by un fore seen disasters as communicated by metrological department. This device has given new direction and approach to farmers to communicate directly and share about recent advances with each other. The studies showed that mobile phones have saved energy and time of farmers and ultimately improved their income. Mobile phones have provided an opportunity to the farmers to communicate directly with market brokers and customers for sell their product in good price.
AGRICULTURE UPDATE
Now a days, one of the most important emerging tools of ICT is the mobile phones with a remarkable growth during last decade. Mobile phone technologies have provided a good platform for farmers to share their knowledge and information among each other in time such as weather information, crop and variety selection, fertilizer and irrigation management, disease and pest management market prices of the product and ongoing government programmes. Keeping this in view, a study was conducted assess the utilization pattern of mobile phones for sharing agricultral information among farmers in Merta block of Nagaur district of Rajasthan.A total of 110 respondents were selected for the study. This study has show that a majority (83.63%) of the farmer used call to retailorthan call to relative farmer (80%), internet user (29.09) and perceived as most information on weedicide, pesticide & disease control (89.9%) through mobile phones. The correlation studies indicate a significant association between educations, with extension agency contact and mass media of the farmer. The analysis the poor connectivity, economic problem, high cost internet services and lack of updated information were some of the problems reported by the respondents.
Study of the Mobile Phone Technology in Creating Awareness among Small Farmers of Sindh Province
Information and communication knowledge have played a positive role in different segments of the society such as in agriculture education and community development. Now a days most of the farmers are using these technologies especially mobile phones which have given a fruitful result to community. This study was conducted in Sindh Pakistan and survey was conducted in district Jamshoro Taulka Manjhand. Total two hundred respondents were randomly selected for data collection. The study indicated that 90% of the respondents possessed their personal mobile phones and 70% of the respondents utilized mobile for communication with their friends. While 75% of the were of the opinion asked that mobile phones have made their lives easy. However, the results showed that 72% did not contact with any agriculture officer and similarly not contacted with customers to sell their product. Furthermore, study revealed that 74.5% of the respondents replied that they utilize internet on mobile phones. Overall result indicated that farmers are not getting any benefit or increase their income, save time and energy by using the mobile phones in their places.