Entrepreneurship in International Marketing Advances in International Marketing (original) (raw)
Related papers
Journal of International Marketing
There is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An organizing framework with three main dimensions—international marketing, the nature of marketing, and entrepreneurship—guides the literature review, which relies on a full search of articles relevant to international marketing and entrepreneurship published in academic journals over the past two decades (1997–2016). The study adopts a qualitative research approach to analyze 169 articles that meet the definitions of both international marketing and entrepreneurship research. Nine research types emerge at the intersection of international marketing and entrepreneurship research, and the study examines the theoretical and empirical trends of each type. A promising avenue for future studies would be cross-cultural comparative research on the individual–opportunity nexu...
Review of Global Marketing Environment and Entrepreneurship Development
2015
In recent times, globalization of new entrepreneurial ventures are both expanding and this may possibly contribute to a greater number of economic actors pursuing foreign markets. Empirical studies reveals that the expansion and acceleration of cross-border entrepreneurship should be considered in the light of substantial changes that has taken place in the past decades and that resulted in a reduction of transaction costs for undertaking international business. In view of this, business venture owners globally find avenues of taking their brands to global markets, but marketing environment at the global arena presents several challenges to overseas players. The political, cultural and technological atmosphere has many influence on entrepreneurial success in foreign markets. The purpose of this study is to understand the challenges that entrepreneurial firms encounter in trying to launch their brands in global market. This study adopted a secondary approach to data collection by reviewing archival literatures in this domain of investigation. This study concludes that cross-border business activities are essential avenues through which emerging entrepreneurs could create value, generate growth and access new knowledge and technologies via their exposure to foreign markets.
This study examines the conceptual domain of international marketing following substantial growth in its development. With the objective to investigate recent patterns and development in the literature this study evaluates 1,816 research articles on international marketing published between 1990 and 2012. The classification of conceptual domain has yielded 57 configurational contents under seven prime research streams. Simple meta-analysis on international marketing literature created a clear depiction of attention of contributors toward research streams and the number of contributors, and worthy sources of literature. Several
Effects of international marketing environments on entrepreneurship development
Journal of Innovation and Entrepreneurship, 2018
Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant factors in entrepreneurial success in global markets. This study aims to unravel the effects of these international marketing environments on entrepreneurial developments. The study being descriptive and historical relied heavily on secondary sources of information. Analysis revealed that the PESTEL and other human factors have significant impacts on business transactions. Furthermore, the political systems and governmental regulations on business dealings have a lot to do with entrepreneurial success in the international arenas. The study recommends the establishment of a supportive governmental framework to serve as a platform for the willing entrepreneurs to succeed in the international markets.
Entrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The cultural, political, and technological environments act as determinant factors in entrepreneurial success in global markets. This study aims to unravel the effects of these international marketing environments on entrepreneurial developments. The study being descriptive and historical relied heavily on secondary sources of information. Analysis revealed that the PESTEL and other human factors have significant impacts on business transactions. Furthermore, the political systems and governmental regulations on business dealings have a lot to do with entrepreneurial success in the international arenas. The study recommends the establishment of a supportive governmental framework to serve as a platform for the willing entrepreneurs to succeed in the international markets.
Broadening the concept of international entrepreneurship: ‘Consumers as International Entrepreneurs
Journal of World Business, 45(3): 228-236, 2010
We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of ‘consumers as international entrepreneurs’. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry.
European Journal of Marketing, 2007
Purpose -This review aims to focus on the phenomenon of infant firms that operate internationally right from or close to inception, so-called international new ventures (INVs) or born global firms. It also aims to provide a comprehensive review of the literature on INVs from the time when such firms emerged in the literature in the early 1990s up until today. Design/methodology/approach -The study is a systematic review of top journals within entrepreneurship, marketing and management over the years 1992-2004. The focus is primarily on studies with empirical evidence and the review is narrative in nature. The study presents and discusses findings related to the founding of the firm, organizational features, environmental factors, and their influence on market strategy and firm performance. Findings -The study finds great heterogeneity on the factors examined within this relatively narrow defined group of firms. This leads the study to conclude that normative linear models of international expansion render little explanatory and predictive value to the study of these firms.
Journal of International Entrepreneurship, 2012
International entrepreneurship (IE) is an emerging field with a rapidly growing body of knowledge. This paper examines gaps, issues and trends of the IE in the last two decades. First, it suggests an integrative framework based on international business, entrepreneurship, strategic management, social network and marketing theories. The suggested model highlights the significant role played by the entrepreneur/team, firm and network resources that act as antecedents to international opportunity development and value innovation. Second, it suggests four typologies of firms (born global, enduring global, early exporter and mature exporter) that can be studied under the IE theme. Finally, we discuss future research directions.