Consumer Responses to Price and its Contextual Information Cues (original) (raw)

Review of Marketing Research, 2007

Abstract

... Often, much of this information is presented in the context of the many different price promo-tions offered by retailers (Biswas and Blair, 1991; Biswas et al., 1999; Compeau and Grewal, 1994; Compeau, Grewal, and Chandrashekaran, 2002; Compeau, Grewal, and Grewal ...

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