How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence (original) (raw)

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2014

Dhruv Grewal hasn't uploaded this paper.

Let Dhruv know you want this paper to be uploaded.

Ask for this paper to be uploaded.