Development of a multidimensional measure of perceived product quality (original) (raw)
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This research sought to delve into the consumer perception of quality of a product. This study is generally embarked to determine the age income and educational level of consumers, if it has or no effect on their perception on product quality specifically and their decision to buy the product. It also to find out what influence the consumer in determining the quality of the product as well as to understand if there is a positive relative relationship between price and the product quality, a case study of Kumasi in Ghana West Africa. It was discovered that, consumers have different ideas or perception on the product quality based on their ages, income levels, and, educational background and this goes a long way to influence them on the criteria used in determining the quality of product when making a purchase.
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality. Abstract-The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.
A benchmark process for measuring consumer perceptions of total quality
International Journal of Market Research, 2014
Researchers and business practitioners have made much progress in the last several decades towards both the measurement and management of the many aspects of quality. However, a standardised and comprehensive methodology for the measurement of consumer perceptions of total quality has remained elusive for a variety of reasons. This article proposes an illustrative pilot study that applies magnitude estimation (psychophysics) as a valid and convenient method to benchmark consumer perceptions of the various marketing dimensions that come to define total quality. The magnitude estimation approach allows specific quality-related information to be generalised and extended to other similar studies using small-size samples of targeted respondents. The ability to validate and generalise these findings across studies allows researchers and managers to observe functional relationships between existing and new marketing stimuli for related patterns and potential innovations. The observation an...
Customers' experienced product quality: scale development and validation
Purpose-Product quality is a central construct in several management domains. Theoretical conceptualizations of product quality unanimously stress its multidimensional nature. Yet, no generalizable, multidimensional product quality scale exists. This study develops and validates a multidimensional Customers' experienced product quality (CEPQ) scale, across four diverse product categories. Design/methodology/approach-Based on the exploratory studies, CEPQ is conceptualized as a second-order reflective-formative construct and validated in quantitative studies with survey data collected in the USA. Findings-Results reveal that the CEPQ scale and its underlying quality dimensions possess sound psychometric properties. In addition, CEPQ has a substantial impact on customer behavior over and above customer satisfaction. The strength of this impact is positively moderated by expertise and quality consciousness. CEPQ predicts objective quality scores from consumer reports substantially better than the existing measures of product quality. Research limitations/implications-The cross-sectional nature of the main study, as well as samples from only one country, restricts the generalizability of the findings. Practical implications-Operations managers and marketers should start to measure CEPQ as an additional key metric. The formative weights of the first-order quality dimensions explain how customers define product quality in a specific product category. Originality/value-A generalizable, multidimensional scale of product quality, CEPQ, is developed and validated. Materials as a new product quality dimension is identified. Once correctly measured, product quality ceases to be a mere input to satisfaction. Boundary conditions for CEPQ's relevance were hypothesized and confirmed.
Product Perceived Quality and Purchase Intention with Consumer Satisfaction
Product Perceived Quality and Purchase Intention with Consumer Satisfaction, 2015
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.