Emerging trends in retail pricing practice : implications for research (original) (raw)
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Retail Pricing Strategy for Supply Chains: Literature Review and Research Opportunity
2021
Pricing strategy is a method for retailers to compete in the market. The success of the strategy implementation depends on several factors, such as customer behavior, market competition, and retailer formats. Suppliers’ existence is also important to consider in assessing the effectiveness of the retail pricing strategy, mainly when the strategy is analyzed from a supply chain perspective. This paper provides a review of the retail pricing strategy for supply chain. The review is focused to three factors that are prominent to retail pricing. They are retail price promotion, retail format, and customer preference. The price promotion strategy is highlighted here because this approach is frequently applied than the other pricing strategies known in literature. The result of this study informs the existing literature about pricing strategy at the retailer level. This study also confirms that there is still limited work in retail pricing strategy, which implements the supply chain point...
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Setting acceptable prices: a key for success in retailing
Spanish Journal of Marketing - ESIC
Purpose This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of this paper is to demonstrate the importance of demand-based pricing, providing empirical results that reveal the validity of this pricing philosophy in the sport retailing industry. In particular, this study has identified the limits of acceptable prices for the products studied, selected the most appropriate method for pricing products suffering from high competition and compared the impact produced on price perceptions according to different retail environments to be able to relate changes in the acceptable prices ranges according to the geographical location of each point of sale, differentiating between rural or urban environment and type of client. Design/methodology/approach The authors have carried out surveys of 350 customers in each of the three points of sale analysed. Therefore, there are a total of 1,050 interviewees, for the three products analysed. The ...
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