Building Store Loyalty Through Service Strategies (original) (raw)

Http Dx Doi Org 10 1080 15332660802508406, 2008

Abstract

... Dhruv Grewal is the Toyota Chair of E-Commerce and Professor of Marketing, Babson College, Babson Park, MA. Ram Krishnan is a Research Professor of Marketing, University of Miami, Coral Gables, FL. ... narrow; Gauri, Trivedi, & Grewal, 2008). ...

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