Book Review: Meir, C.: Mass producing European cinema: Studiocanal and its works. New York, London: Bloomsbury Academic, 2019. 272 pp. (original) (raw)

Mass Producing European Cinema by C. Meir critically examines the evolution of Studiocanal, exploring how this company has navigated the complex landscape of European cinema in relation to American dominance. The book analyses the historical context of various European studios, illustrating the commercial rather than artistic approaches taken towards the representation of Europe on screen. It highlights Studiocanal's strategies, including the focus on middlebrow films, popular genre cinema, and the successful bypassing of the American market, ultimately arguing for the global relevance of European cinema.