Culture and Narrative in Peru's Largest Circulation Tabloid . A Social Semiotic Approach (original) (raw)
The primary goal of this article is to analyze the cultural patterns that underlie Trome's news narrative and visual representation. We argue that cultural factors have turned Trome into Peru's largest circulation tabloid. One of the most distinctive cultural characteristics is the special treatment of the visual dimension used to depict a variety of social actors appearing in the news. We analyze four of Trome's front-pages to discuss how the tabloid convey specific meanings using the Peruvian cultural framework. Following this line of analysis, we scrutinize how, in the last presidential election (2016), some photos of the candidates were modified to support or attack them. We also examine how Peruvian imaginary is expressed in the narrative of opinion articles. We discuss if the journalists must have stereotyped their readers in some way. In particular, we analyze patriarchal ideology as one of the stereotypes that they think their supposed readers may have. Highlights: 1. Trome is Peru's largest circulation newspaper and can be categorized as a tabloid. 2. We argue that Trome's popularity is due to cultural factors. 3. These cultural factors come from what is known as chicha culture. 4. The visual dimension utilized by the tabloid is one of the most relevant cultural features. 5. Another essential characteristic is the content treatment where is revealed expressions of the patriarchal ideology.
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