Consumer Behaviour With The Food Waste Issues (original) (raw)

The topic of Food Loss & Waste is beginning to raise to people's attention. It is not only the problem of developed countries, but also the problem of developing countries, with Indonesia as one of them. Sadly enough, there are only a small amount of study being done in order to raise awareness or to understand the cause. The research objective is to know the influence of consumer behavior with regards to food loss & waste towards buying decision process of students at Trisakti Institute of Tourism. The number of respondents are 100 people, with research method of descriptive and correlative analysis. For data analysis method, the research uses validity test, reliability test, coefficient of correlation, and multiple linear regressions which are processed by using the SPSS version 24.00.The result of this research shows that the highest factor for consumer behavior is social factor, with mean value 3.63. For food loss & waste variable, the highest mean value is achieved by the extent of food loss & waste sub-variable with 3.34. For buying decision process variable, sub-variable information search receives the highest mean value of 3.47. As for the magnitude of the influence of consumer behaviour towards buying decision process accounted for 8.1%, and the concern of food loss &waste influences the buying decision process for 31.3%.Future research and study should consider a more proactive approach to understand the influence of concern regarding food loss towards consumer behaviour and their buying decision Kata Kunci : consumer behavior, food loss & waste, buying decision process, students