Corporate Reputation: A Combination of Social Responsibility and Industry (original) (raw)
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Corporate Social Responsibility and Firm Reputation
SSRN Electronic Journal, 2011
Identifying tools for improving financial performance and other dimensions of competitiveness has become increasingly important in our current turbulent global economy. Many studies have shown that corporate social responsibility (CSR) activities can be used as a tool to improve financial performance. Based on a review of this work, Vilanova et al. (2009) develop a recent model of how CSR affects financial performance and other dimensions of competitiveness. Specifically, they posit that CSR positively affects reputation which then improves performance. The purpose of our study is to empirically examine Vilanova et al."s (2009) hypothesized positive association between CSR and corporate reputation. We use a sample of highly reputable firms from Fortune"s 2006 Most Admired Companies list along with a sample of matched firms in our empirical analyses. Our analyses consistently support the positive relationship between CSR and reputation in Vilanova et al."s (2009) developed model relating CSR and dimensions of performance competitiveness.
Theoretical Linkage between Corporate Social Responsibility and Corporate Reputation
In today's corporate world, Corporate Social Responsibility (CSR) is becoming a significant field of study for all businesses as its notion has increased attention of both academics and practitioners. Secondary sources of data are utilized using document analysis method to understand the relationship between Corporate Social Responsibility (CSR) and corporate reputation (CR). Five papers are selected from Science Direct which covers the time frame of 2012 until 2017. Evidence indicates that there is a positive, direct and significant relationship between CSR and CR. This paper contributes to the understanding of interrelations between CSR and CR. Practitioners can use the result of this study as a foothold to strengthen the integration of CSR and take advantage of synergies between CSR and CR. The value of paper resides in making this rather under-researched literature on the relationship between CSR and CR be more accessible for both scholars and practitioners.
European Research on Management and Business Economics, 2021
The study empirically investigates the relationship between corporate social responsibility (CSR) and organizational performance from the perspective of European multinational firms. Further, the study examines the effectiveness of corporate reputation as a moderator on CSR-organizational performance linkages. Final data comprised 340 responses collected from senior executives/managers working in Euro-pean multinational firms. A two-stage approach was used to analyze the association: stage 1 involved theoretical model construction using the strategic paradigm of literature; in stage 2, hierarchical regression analysis was performed to examine the relevant relationships. Results have shown that CSR, when exercised towards external stakeholders, influences organizational performance. Moreover, this influence has been found to vary between well-established, reputable firms and business firms with weaker reputations.
Identifying Links between Corporate Social Responsibility and Reputation: Some Considerations for F
Journal of Evolutionary Studies in Business-JESB, 2017
Corporate Social Responsibility (CSR) has become a key issue for both academics and business practitioners alike. There are numerous reasons why implementing CSR policies and practices are advantageous: enhanced brand knowledge, market share, productivity, efficiency, workforce motivation and competiveness, to name a few. There are also indications that CSR practices lead to a solid, positive corporate reputation. As a result, this research aims to contribute to current literature by establishing the current state of CSR research and identifying the theoretical framework of reference for understanding the link between CSR and reputation, providing a basis for future research. We also aim to delve deeper in the specific context of family firms. To this end-following consultations with a panel of internationally recognized scholars-a selection of leading management, marketing and ethics, corporate governance and family firm management journals were reviewed. The results-based on a content analysis of 55 articles considering the global link between RSC and reputation-allowed us to identify, among others, topics related to consumer attitude and market response to CSR activities (via brand value), along with the impact of CSR on financial value and risk management.
Public Relations Review, 2015
This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development.
Journal of Promotion Management, 2014
This research reviews the definitions of corporate reputation, adopting a qualitative methodology with the use of semi-structured face interviews examines the characteristics of CSR strategies and CSR communication tactics of eight companies in the service industry in Cyprus. The findings contribute to a better understanding of CSR’s impact on company’s employees, the environment, the stakeholders and the general public. Scholars in the areas of organizational behaviour benefits from this study as it sheds light how CSR contributes to company’s reputation and significantly increase company’s ability to recruit and retain employees, attract more customers, and differentiate their firms from their competitors. DOI:10.1080/10496491.2014.930284 Journal of Promotion Management Volume 20, Issue 4, 2014, pages 470-480 Special Issue: Success Through Innovation, Reputation, and Location
Corporate environmental responsibility – a key determinant of corporate reputation
This paper aims to determine the trend of the relationship between corporate environmental responsibility and corporate reputation by focusing on a study of the European automotive sector. The starting point of our research is content analysis of the sustainability or social responsibility reports published in 2010, 2011, and 2012 by 13 businesses operating in the European automotive industry. Content analysis was carried out in order to identify the indicators used to assess corporate environmental responsibility. The methodology aimed to produce an evaluation model for corporate environmental responsibility based on the following variables reported by companies: carbon dioxide emissions, water consumption, energy consumption, and amount of waste. Corporate reputation of sampled organizations was assessed based on content analysis of the 2010, 2011, and 2012 reports of the Reputation Institute. We applied the correlation of panel data and emphasised the fact that high levels of corporate environmental responsibility sustain high levels of corporate reputation. The study highlights the theoretical considerations that support this relationship. As companies become increasingly accountable, the methodology described in our study can be developed in further research by using other variables to measure corporate environmental responsibility.
Of late, Corporate Social Responsibility, or CSR, has become a common practice among many businesses. Though there is no detailed measurement available on the impact of these practices on business performance, CSR is believed to have a positive relationship with a company's goodwill and also be a mean to a more profitable operation. This article presents some empirical evidence that aims to answer the following question: does CSR practice influence a company's image and reputation? Questionnaires were used and personal interviews conducted to survey 400 stakeholders of the case company – Siam Cement Group (SCG) Thailand, considered a CSR pioneer in the CSR movement. The author reports that CSR programs, which pertain to economic, legal, ethical, and philanthropic concerns, have been found to have a low to medium influence on SCG's image and reputation. It can be concluded that because of its prominent practice, SCG has built a good corporate image and reputation in the community. The author takes the view that SCG should further integrate CSR programs into its business strategies, broaden its CSR network to its various stakeholders, put more emphasis on environmental issues, and employ an efficient measurement mechanism for evaluating the impacts and benefits of its CSR programs.
IMPORTANCE OF REPUTATION IN THE ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY
Successful organizations need to be profitable and also recognized by the general public. Therefore, organizations are becoming more socially responsible. Socially responsible actions are positively perceived. These actions together are molding the organization's reputation. The purpose of this study was to highlight the importance of reputation in the assessment of corporate social responsibility (CSR). The purpose is realized by the secondary research, which consists of parsing the worldwide CSR ranking. Analysis, comparison, and selection are methods used in the secondary research. As the main finding, it may be considered that connections between reputation and CSR exist in three dimensions. Information from the secondary research confirms the importance of reputation in the CSR assessment. Recommendations arising from this study are that organizations should act socially responsible and they should inform the general public about their CSR performance, so that they can obtain a competitive advantage.