Journal of Stored Products and Postharvest Research Micro level investigation of marketing and post harvest losses of tomato in Coimbatore district of Tamilnadu (original) (raw)
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Journal of Experimental Agriculture International
The study was carried out to analyse the price spread, marketing efficiency and marketing cost of tomato. The Prayagraj district of Uttar Pradesh was selected purposively for the study because of the large amount of tomato production. Due to the perishable nature of tomato the farmers couldn’t stock up and had to sale in lean month. So, there wasn’t much difference in marketable and marketed surplus of tomato. The percentage of marketable surplus was highest in medium size farm group i.e., 95.28 percent followed by small farmers with 94.94 percent and large size farmers with 94.02 percent. The average marketable surplus was 320.09 quintals that is 94.75 percent. The average total marketing cost was Rs 800/qtls, the average net price received by the farmers was Rs 2000/qtls the average price spread was Rs 800/qtls, and the average Marketing efficiency was Rs 2.5/qtls.
Economic analysis of post harvest losses in marketing of tomato in Karnataka
THE ASIAN JOURNAL OF HORTICULTURE
The study has examined the nature and extent of post-harvest losses of major vegetables supply chain in Allahabad district of Uttar Pradesh. Multistage cluster sampling has been used for selection of 120 major vegetable growers. Of the total 60 farmers from the Trans-Yamuna region and 60 farmers from the Trans-Ganga region were selected for the study. The sample has also included 18 market functionaries. Although many kinds of vegetables grown in the district but only ten major grown vegetables were selected for the purpose. The aggregate maximum post-harvest losses was found in tomato, followed by okra, onion, cabbage, chilly, cauliflower, brinjal pumpkin and potato.
Economic Analysis of Marketing Margin of Banana and Plantain in Enugu State, Nigeria
2020
Agricultural marketing has a stimulating and guiding impact on production activities and distributing agricultural commodities, thus is one of the major forces driving economic development. Due to the income generated from banana and plantain marketing, it is necessary to examine its marketing margin. The profit of middlemen, the economic power of farmers and efficiency of the marketing system is better determined by marketing margin analysis. The present study, therefore, analysed the marketing margin of banana and plantain in Enugu State, Nigeria. Primary data gotten from 160 marketers through the use of questionnaires were used in the study. The marketing performance of banana and plantain were determined by marketing margin model, T-test statistics and Likert scale rating technique. The results revealed that the mean marketing margin for banana and plantain retailers were 12.04% and 17.78%, respectively. Also, the mean marketing margin for banana and plantain wholesalers were 9....
Economic and Regional Studies / Studia Ekonomiczne i Regionalne
Subject and purpose of work: The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing efficiency. Materials and methods: The study was conducted in the districts of Sirsa, Sonipat and Yamuna Nagar in Haryana during the year 2020–21. The study was based on primary data collected from a field survey with the help of a pre-tested questionnaire. A simple tabulated method, price spread, and market efficiency analyses were employed. Results: The study revealed that the producer share in terms of consumer rupees is the highest in Channel VI, followed by Channels IV, V and II. Channel VI is the most efficient channel due to the absence of intermediaries. Channel I is the least efficient due to the greatest number of intermediaries present in this channel. Conclusions: The study has suggested that the government should regulate the fruit trade so that the involvement of mediators in the fruit market may be reduced. Cold storage shou...
Evaluation of marketing supply chain performance of fresh vegetables in Allahabad district, India
The present study was carried out in Allahabad district, Uttar Pradesh, India during November, 2011 to March, 2012 to evaluate the existing marketing supply chains of fresh tomato, cabbage and cauliflower (SC 1 : Producer – Consumer; SC 2 : Producer-Retailer – Consumer; SC 3 : Producer-Commission agent-Retailer – Consumer and SC 4 : Producer-Commission agent-Wholesaler-Retailer-Consumer). The marketing supply chains had significant effect on net marketing price of producer, ne profit of producer, total marketing cost, total marketing loss, total net marketing margin, marketing efficiency, producer share in consumer price and consumer purchase price of fresh tomato, cabbage and cauliflower. The gross marketing price, net marketing price and net profit of producer for fresh tomato, cabbage and cauliflower were significantly higher in marketing supply chain SC 1 , followed by SC 2 , SC 3 and SC 4. The marketing cost, marketing loss, marketing margin and consumer purchase price for tomato, cabbage and cauliflower were significantly higher in marketing supply chain SC 4 , followed by SC 3 , SC 2 and SC 1. The standardized beta coefficient revealed that commission charges for marketing of tomato, cabbage and cauliflower was the most important factor, which influenced the marketing cost, followed by transportation, rent, electricity and labour, packaging and loading and unloading expenses. Marketing efficiency and producer share in consumer price for tomato, cabbage and cauliflower were significantly higher in marketing supply chains SC 1 , followed by SC 2 , SC 3 , and SC 4. The results revealed that the net profit of the producer, marketing efficiency and producer share in consumer price decreased significantly; whereas marketing cost, marketing loss and consumer purchase price increased significantly with the increase in number of intermediaries in marketing supply chains. In order to provide higher net profit to producer and competitive price to consumer for tomato, cabbage and cauliflower, it is important to introduce single window marketing system as well as provide better facilities for storage, transportation and marketing of tomato, cabbage and cauliflower.
The aim of this work was to calculate the marketing efficiency that measures efficiency of marketing processes for vegetable crops. Also, the work targeted calculating marketing margins and total marketing margin items in the marketing process. To meet research requirements and objectives, data were collected from 25 farmers of the 3 vegetable crops (open agriculture) farms in Abu Ghraib city in Baghdad province. The research found that marketing efficiency of marketers was 63.22%, 65.58%, and 60.31% for tomato, eggplant, and cucumber crops respectively. The total marketing margins were 212 IQD/KG, 235 IQD/KG, and 125 IQD/KG for tomato, eggplant, and cucumber respectively. The loss value for tomato, eggplant, and cucumber crops respectively were 31.56 IQD/KG, 15.3 IQD/KG, and 17.6 IQD/KG. The IQD/KG ratio that paid by consumer was distributed as the following. The ratio for tomato crop was 58.9% for farmer and 41.1% for middlemen. For eggplant, the ratio was 61.8% for farmer and 38.1% for middlemen. Finally, the ratio for cucumber was 62.7% for farmer and 37.7% for middlemen. The results indicated a weakness in marketing processes that farmers carried out on vegetable crops. Specifically, marketing processes were limited to packaging, transportation omitting the important marketing steps such as cleaning, sorting, and grading according to color, quality, and size. The study recommended to increase efficiency of marketing operations to raise marketing efficiency and reduce the loss during the conduct of marketing operations. The paper also recommended to educate farmers to pay attention to the marketing operations that take place on the farm
Marketing Margin, Price Spread and Marketing Efficiency Analysis on Different Poultry Farms
International Journal of Current Microbiology and Applied Sciences
A study was conducted to analyze the marketing pattern of poultry layer farms in Namakkal district of Tamil Nadu state, both primary and secondary data were used. The primary data pertained to the year 2018-19 and was elicited from 100 poultry farms and 20 market intermediaries selected and data collected using pre-tested questionnaires. Tabular, financial analysis, on marketing pattern and efficiency technique were employed. The present study revealed that the producer's share in consumer's rupee was 90.00 per cent, the remaining 4.30 per cent accounting for the different costs and 5.70 per cent formed for the wholesaler's margin on channel-I. While on channel-II, the price paid by consumer for eggs sold through this channel was as high as Rs. 4400 per 1000 eggs. The price spread amounted to Rs. 900 per 1000 eggs because both wholesalers and retailers incurred marketing costs and therefore, comparatively the producer's share in the consumer's rupee was reduced to 80.00 per cent, respectively. Hence, the producer's share in consumer's rupee was 92.00 per cent, the remaining 3.40 per cent accounting for the different costs and 4.30 per cent formed for the retailer's margin, respectively.
Marketed Surplus and Price Spread of Vegetables in Kashmir Valley
… Economics Research …, 2010
The paper has reported the growth of vegetable sector in relation with technology mission, extent and determinants of marketed surplus and price spread of vegetables in the Kashmir valley. A substantial increase in the area and production of vegetables has been observed under Mini-Mission-II scheme of Technology Mission. At the farm level, vegetables have been observed to occupy an important place in the cropping pattern. The intensity of cropping in the study area has become more than 250 per cent due to multiple cropping of vegetable crops. On an average, producers' marketed surplus has been found more than 92 per cent of the total production of selected vegetables. The estimates of regression function have revealed that the production, area under improved varieties, net price received by producers and education level are the significant and positive determinants of marketed surplus, while spoilage at farm level and consumption have shown a negative contribution. The price spread of vegetables with respect to various marketing channels has indicated that the producers' share has an inverse relationship with the number of intermediaries. The net price received by the producers is relatively higher in the channels in which the produce is directly sold to the consumers or retailers. Across different vegetables, producers could receive higher absolute net returns in tomato, followed by brinjal and cauliflower in all the channels. The study has suggested that the coverage of technology mission should be expanded to other niche areas of vegetable cultivation. The study has also highlighted the needed effective measures to reduce marketing losses at various stages. Study has emphasized on the strengthening of institutions, establishment of processing units and development of market infrastructure in the area.
International Journal of Current Microbiology and Applied Sciences
A study was conducted to analyze the marketing cost, price spread, marketing channels, and marketing efficiency of different tea plantation farms in Mokokchung district of Nagaland state, both primary and secondary data were used. The primary data pertained to the year 2018-19 and was elicited from 90 tea plantation cultivators and 10 market intermediaries were also selected for the data collection through pre-tested questionnaires. The main findings reveals that 64 respondents (71.10 per cent) of the sample sold their produce through channel-I and the remaining 26 respondents (28.90 per cent) sold though channel-II 759183 kg (54.10 per cent) of plucked tea leaves were sold through channel-I and 644907 kg (45.90 per cent) were sold through Channel-II, respectively. The total marketing cost incurred in Channel-I was Rs 7.08/-per kg, the total cost incurred in channel-II was Rs 6.55/-, which showed that total marketing cost was more in Channel-I as compared to Channel-II. In both the channels, marketing margin obtained by the processing unit was Rs 52.14/-per kg of processed tea leaf. The marketing margin obtained by processing unit was high due to various value addition process carried out during processing. The total margin observed in Channel-I was Rs 77.94/-, which was slightly higher than Rs 76.94/-as obtained in Channel-II, respectively. The consumer's price for 1 kg of processed tea leaf is Rs 300.00. In case of channel-I, producer's share in consumer price was Rs 15.00/-, which was less than Rs 17.00/-as obtained in channel-II. The marketing efficiency in Channel-I was estimated to be 14.10 and in Channel-II it was 15.30, so it was found out that Channel-II was more efficient than Channel-I, respectively.
Research paper, 2011
Functioning of efficient marketing system is essential to increase the area under vegetables and to ensure remunerative prices to the primary producers' particularly perishable commodities like, vegetables. The study was undertaken to analyse the prevailing marketing systems in coastal districts of West Bengal, covering three major vegetables grown in the coastal areas, such as brinjal, bhindi and tomato. Marketing efficiency parameters such as producers' price on consumer rupee and Acharaya's modified method and marketing costs marketing margins have been estimated based on the primary information collected from sample farmers and traders. The producers' prices on consumer rupee were estimated to be 44 % under marketing of brinjal followed by bhindi (37%) and tomato (26%). Total marketing cost was estimated to be hovering around 20% and the total marketing margin was in the range of 34-45 % under the specified commodities. In general it was observed, whole agricultural marketing system is operating under a vicious cycle like-large no of small producer are producing low marketable surplus which is resulting in low bargaining power and low profit. Then these commodities passes to a large no of small traders who are handling these produce in a small-scale, subjected to high degree of post harvest losses and ultimately the whole marketing system operating in a non-commercial venture. Because of this low volume of operation both farmers or traders tries to dispose off his entire produce in quickest possible time as either they cannot afford to store the produce (if storage facility is available) or mostly the storage facility is not available. To increase the marketing efficiency of the vegetables, it has been suggested to increase the volume of handling through organized retail chain to make the business more commercialized. This increased volume of trading also likely to offer more stabilized price at the market and benefiting both consumers and producers. (