DESIGNS MATTER: Delivering Information Sources for Tourism (original) (raw)
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This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.
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Modern means of promoting tourism destinations
The sharpening of the competition requires adaptation to new market characteristics. In a continuously changing world, the degree of adaptability to change yields the success chances of a certain organisation. Anticipating new trends, market development lines, translates into more time for the organization and a significant competitive advantage. As the saying goes, “information is power, money…” Moreover, this is an age of information. To that extent, the current endeavor seeks answers to the following questions: What information do we send out? Whom do we send it to? How are we sending it? It is clear that an efficient information management system is the key to success in any promotion activity, especially in the services area, namely in tourism. A particular attention has been paid to the Internet, due to its underexploited potential and the low expense level it encumbers. The analysis focuses on an actual situation in Romania, Sucevita Township, by presenting every step that was made and offering suggestions to improving the activity of local tourism promotion. Promotion activities entangle the transmittal of information, from the organization to the target population in particular and to the public at large, in general. The efficiency of promotion activity for a tourist objective town may be assessed by using indicators such as: · Cash income; · Number of tourists; · Cost per arrived tourist; · Evolution of average stay duration; · Evolution of occupation degree. and indirectly, by analyzing the evolution of tourism services and their raw number. As the tourist pool increases, so will a series of adjacent services and entertainment.
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As a result of the active development of tourism in the world, an increasing number of destinations have become available for tourists. At the same time, due to the growing competition, the individuality of special places of recreation sharply decreases. In the face of global competition, when tourist destinations become easily replaceable, destination controls are included in this battle for the attention and resources of tourists. The destination is a complex product, and it is necessary to engage in marketing with the same efforts as enterprises are marketing their goods and services. Due to global digitalization, Internet marketing has long become an integral part of any effective marketing campaign. Determining the goals, methods for achieving them and choosing the right Internet marketing tools are one of the main steps on the path of promoting tourist destinations. The following digital Internet marketing tools can be distinguished: Website, Content Marketing, Search Marketin...
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