“Is nicht egal”: Guided Multimodal Reading of a Music Video Advertisement (original) (raw)

Die Unterrichtspraxis, 2020

Abstract

This best-practices piece addresses the language-culture divide contributing to curricular bifurcation in many collegiate language departments and presents a lesson plan to help language instructors bridge the gap. The lesson on public transportation is designed for first-semester L2 German students and focuses on a guided reading of a music video advertisement—the BVG spot “Is mir egal,” featuring Kazim Azboga (2015). The instructor and the L2 learners, using these guided reading strategies (Kern, 2000; Paesani et al., 2016), collectively unpack the text and make meaning—culturally, linguistically, and in between. This article presents data in the form of written student reflections on the video advertisement and guided reading strategies, as well as teacher observations. The lesson is designed according to the FLLITE Project (Foreign Languages and the Literary in the Everyday—www.fllite.org), dedicated to the free usage of the Open Education Resources (OER) movement, thus allowing instructors to adapt it to their specific needs.

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