MOTIVAÇÕES PARA A CRIAÇÃO DAS CONVENÇÕES DE QUALIDADE NA CADEIA DA CARNE BOVINA GAÚCHA gcmalafa@ucs.br (original) (raw)

The beef cattle chain in the State of Rio Grande do Sul has competitive difficulties. However, the state has territorial strategical reso urces that can help for the change in the unfavorable current scene. With the objective to ad d value to the produced meat in the region of the Campanha of the RS was created the In dication of Origin. This study aims to identify the motivations of the stakeholders to cre ate a quality convention. It had been made in-depth interviews with the integrant of the association. The results had shown that the economic motivation was the main factor for the creation of the convention of quality around the Indication of Origin of the Meat of Pamp as Gaucho.

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