Combining Web Usage and Content Mining for More Effective Personalization (original) (raw)

2000, Electronic Commerce and Web Technologies

Three common approaches to server-directed automatic Web personalization have been collaborative filtering, content-based filtering, and manual decision rule systems. Recent proposals have suggested Web usage mining as an enabling mechanism to overcome the problems associated with these more traditional techniques. These problems include, for example, the reliance on subjective user ratings or static profiles, and the inability of techniques based

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