Linking strategies of competitive advantage in insurance firms in kenya (original) (raw)

It is recognized that in virtually every business sector, whether locally or across national borders, there has been a never-ending intensity of competition. This requires the analysis of competitive behavior in different environmental conditions and competitive strategies (Yamin, Gunasekaran & Mavondo, 1999). A strategy is defined as behavior establishing defensible positions in a particular industry. It is also confirmed that, in general, competitive power techniques can be offensive or defensive. Porters (1985) suggested three major generic strategies companies can adopt to gain competitive advantage compared to their competitor and these include cost leadership, differentiation and focus strategies. This study will therefore strongly seek to link the strategies for gaining competitive advantage amongst insurance firms in Kenya.

Sign up for access to the world's latest research.

checkGet notified about relevant papers

checkSave papers to use in your research

checkJoin the discussion with peers

checkTrack your impact