Corporate social identity: an analysis of the Indian banking sector (original) (raw)
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In recent years, attention has become increasingly paid for social, environmental and ecological related issues in diverse business operations. The concept of sustainable organizational development is an effort to integrate various requirements for organizational development in the future. The concept, which is regulated in the contradictory context of economic, social and environmental aspects, is an effort to balance fundamentally different requirements and aspirations. Sustainable organizational development can be competitive in terms of resources or providing opportunities associated with it are implemented in the right way. The main motive to carry out this research on (CSR) corporate social responsibility in corporate branding in the banking sector of Jammu and Kashmir is basically to figure out whether the performance of CSR activities impacts the image of a bank that is operating in Jammu and Kashmir. The data is collected from customers of such banks that operate in Jammu and Kashmir and the conclusion has been drawn accordingly.
A survey on bankers' perception of corporate social responsibility in India
Social Responsibility Journal, 2019
Purpose-The purpose of this paper is to understand the perception of the bankers towards an integrated approach to corporate social responsibility (CSR) initiatives in a strategic way of achieving sustainable growth of the banking sector. The paper additionally provides insights into different CSR initiatives and their implementation process in the context of scheduled commercial banks (SCB) of India. Design/methodology/approach-The study is exploratory and endorses the qualitative approach of primary research methodology by adopting a non-random stratified sampling method. The localist approach of the face-to-face interview has been applied to collect the data from 26 elite class respondents from 13 SCBs. The interview method was semi-structured and open-ended. The conformity, trustworthiness, credibility, transferability, dependability test of the study have ensured the quality of the data. Findings-The study reveals that the bankers perceive CSR as a moral obligation for the benefit of the society, beyond the regular banking operations. Further, the study comprehends that the CSR initiatives play a vital role in establishing the bank's image, brand and reputation, as well as, building a strong bond of trust among the employees and the bank management. Besides, CSR activities facilitate to cultivate a better culture by improvising in the quality of customer service for achieving competitive advantages. Research limitations/implications-The findings of the study represent a significant contribution to CSR theory from the interface of banking and society. Significantly, the results confirm that CSR initiatives play a vital role in building trust and minimise the gap between the employees and the management of the bank. The banks can increase its acceptance in the society and achieve competitive advantage by integrating CSR objectives with the business objectives to strengthen the corporate personality and brand. Practical implications-The study will help practitioners to develop the social identity of their firm to achieve competitive advantages in long-run. The bankers can channelise their limited resources while planning, designing and the implementation of different CSR activities with the overall goal of the bank in a cost-effective way. The study is confined only to public and private SCBs and limited to the geographical scope of one state in India. Therefore, further exploration may be carried out by considering other banks and geographic regions in India and different cross-cultural settings. Originality/value-The originality of the study lies with the in-depth analysis and quality check of the data. The results can contribute significant value to the qualitative method of conducting research.
The influence of CSR as an element of corporate image on the performance of bank operations
Bankarstvo
The paper examines the impact of CSR on the financial performance of banks operating in the Republic of Serbia. The research was conducted on the example of seven banks for the period from 2006 to 2019, using panel data analysis. Parameter estimates were obtained using three different estimators, Pooled OLS, fixed effects method, and random effects method. The research results show that two dimensions of CSR have a statistically significant impact on the financial performance of banks; environmental responsibility has a positive influence on the business results expressed through ROA, while respect for the basic principles of business and the success of the bank's business has a negative influence.
Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis
Journal of Economics, Business and Management, 2013
The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization's corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization's role as a 'good' citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition.
CORPORATE SOCIAL RESPONSIBILITY (CSR) AND CUSTOMER’S PERSPECTIVE OF INDIAN BANKS
International Journal of Research in Commerce, IT & Management, 2017
Corporate social responsibility is the continuing commitment by business to achieve commercial success in ways that honor ethical values, address legal issues and contribute to economic development while improving the quality of the workforce and their families as well as the local community and society at large. Although many such voluntary social measures have become legal requirements, a number of business leaders have gone further ahead by utilizing their wealth to improve the living conditions of many people in the society. Banking sector is reckoned as a hub and barometer of the financial system. As a pillar of the economy, this sector plays a predominant role in the economic development of the country. Thus the banking sector has been playing a significant role as growth facilitator. This research paper focuses on the CSR practices of some selected Indian commercial banks as well as the customer’s perspective towards CSR practices of banks. KEYWORDS ethical values, legal issues, workforce, business leaders, society, commercial, banking.
Marketing Intelligence and Planning
The purpose of this paper is to address two research questions: First, are business metrics of Indian banks associated with its CSR orientation? Second, is the CSR orientation of banks focused on areas which are driven by nature of its target markets, such that there is an alignment between CSR orientation and benefits accrued to its stakeholder segments, directly or indirectly? Design/methodology/approach– The authors analyze 49 Indian banks (25 public sector, 15 private sector and nine foreign banks) operating in India based on data available from the banks’ web sites, annual reports and sustainability/CSR reports (if available). From content analysis, the data were into seven categories – Education, Health, Community Welfare, Entrepreneurship Development, Environment, Market Place, and Rural Development. Findings– The results indicate that CSR orientation of Indian Banks differ only based on ownership, number of employees, and date of its incorporation in the areas of Environment & Rural development (for ownership), Community Welfare, Environment, and Rural development (for number of employees), and Environment, and market place (for date of its incorporation)
CSR and corporate branding effect on brand loyalty: a study on Indian banking industry
Journal of Product and Brand Management, 2018
Purpose-The study aims to examine the effect of corporate social responsibility (CSR) on corporate branding (CB) and brand loyalty (BL) in the Indian Banking industry. The study further intends to examine the direct and indirect effect of CSR on BL when CSR becomes an integral part of CB. Design/methodology/approach-A structured questionnaire using seven-point Likert's scale is the instrument for data collection. Stratified random sampling is used to collect the cross-sectional data from 430 savings bank customers in India. A new scale is developed and used to measure the CB as a single construct. A multi-model path using structural equation modelling is used to test the hypotheses. Direct and indirect model path analysis is used to examine the integrated effect of CSR and CB on BL. Findings-The results of the study show that there is a significant impact of CSR components (economic, legal, ethical and philanthropic) on CB to enhance customer BL. The study offers new insight into the relationship between CSR and BL by introducing CB as the mediating factor. However, the relationship between "legal responsibility to CB" and "philanthropy responsibility to BL" demonstrate a negative coefficient in the path analysis. Further, the result of the direct and indirect model path analysis confirms that customers' BL can be enhanced more efficiently when CSR becomes an integral part of CB. Practical implications-The strategic incorporation of CSR tools as an integral part of CB strategy can help the managers in the banking industry to enhance their customers' BL. Besides economic and legal responsibilities, managers need to give more emphasis on the ethical and philanthropic responsibilities as critical positioning tools to develop firm's corporate brand followed by enhancing BL. Originality/value-Scale development and validation of CB as a single construct is an original move in this study. Additionally, the study is a pioneer to examine the direct and indirect effect of CSR on customers' BL using CB as a key mediating factor.
Corporate social responsibility (CSR): An analysis of Indian Banking sector
The main purpose of the study is to know the status of corporate social responsibility (CSR) activities in Indian banking sector. The study is based on the primary data, collected through a structured questionnaire. Variables used in the study are: problems, benefits, motivating factors for adopting CSR, CSR activities focused on rural development, women empowerment, employee welfare, customer welfare, health care, education, environment protection, the charity & donation. Data analysis the Indian banks are making many efforts in many different CSR areas but still there is a requirement of more emphasis on CSR. The study has a scope of further research where the CSR performance of banks can be related to focusing many different areas of the banks and impact of their CSR activities on Banks.
CORPORATE SOCIAL RESPONSIBILITY-A BRAND BUILDING TOOL
International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and ISSN Approved), ISSN:2349-5162, 2019
Corporate social responsibility is a topic under discussion and gained more attention over the last two decades and it is seen today as a vital part of the core strategy of many IT companies. The main drivers for CSR have been playing vital role for the IT companies. The main purpose of this paper is to investigate the level of awareness of the corporate social responsibility concept among IT employees and how it impacts on the brand value of the company. Furthermore, this research focuses on the employees with respect to their perceptions toward CSR, hence enabling organizations to learn about CSR practice from the employees' viewpoint. The study focuses on a small sample of employees of IT companies in India, the generability of the research findings is restricted. The quantitative data collected through questionnaires were subjected to treatment that included; shifting to excel spreadsheet, tabulation, coding and then it was imported into SPSS 20.0 sheet for statistical analysis purposes. The study reveals that fairly engaging in CSR activities really make a difference in a social context, and it will impact the goodwill and profit of the corporate as well in long terms. Brand reputation and differentiation in cutthroat competition make corporate to adopt CSR as a branding tool, and they can reap the benefits in the future. The outcome of this research can be used in shaping management policy and cultivating the spirit of CSR to their employees. Also, this study suggests that the Human resource department can use CSR effectively.
In this study we will analyze the corporate social responsibility (CSR) activities carried out by Indian commercial banks according to their size and profitability. The study is based on the secondary data taken from the annual reports of the banks for the year 2009-10 to 2013-14. The analysis will be done on the basis of patterns of expenditure by major firms then we move on to analyze the expenditure of various commercial banks according to their size and profitability. The analysis shows that though the Indian banks have woken up late but they have geared themselves up to the challenges of CSR requirements. In the CSR sphere some of the Banks are doing excellent work however, some bank's performance need much to be done. The banks with big balance sheet size and better geographical presence tend to diversify in their CSR activities. Smaller banks due to size and geographical constraints spend on CSR accordingly. It is observed that spending on CSR by relationship oriented organizations depends more on customer retention as well image building. The public sector banks have overall highest contribution in CSR activities. Private sector banks and foreign banks are still lagging in this area. As banks see it as a strategy to reach out to their current as well as targeted customers they can formulate their CSR policies accordingly. However, smaller banks can take the CSR route to increase their customer base and also make a positive impact in the minds of people about their brand.. Though all the concerns of social responsibility are projected as a social welfare initiative, they also carry a profit motive which may not yield results in the short term, but would definitely do so in long run. Today, the social responsibility initiatives of organizations are showcased through various awards and publicity. One important question that always attracts the attention of the public is, whether or not the motive behind such concerns is indeed sacrosanct. The study has a scope of further research where the CSR performance of banks can be related to better image building and deep trust between banks and customers. The further scope can also lead to differentiation between the concepts of only welfare minded CSR which undermines the real profit maximization motives of business houses. Keywords: Commercial banks, corporate social responsibility, Profitability, Public Sector Banks, CSR Performance.