PROFILING THE AVERAGE SAUDI'S TRUST TOWARDS THE SOCIAL MEDIA (original) (raw)
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Objectives / Methods: The study attempts to describe the effects of social networking in Saudi everyday life and consumer behavior. The data were gathered from a peer-moderated and pre-tested questionnaire (appendix) that was, then, made available on- and offline. Findings: The results suggest that Saudis are making very heavy use of the Social Media Networks mainly because they want or need (or both) to socialize and enrich their cultural life as much as possible given the general lack of other opportunities available especially in non-central cities. They don’t seem to care or understand the possible negative issues associated with the extensive use of social networking. Conclusions: These suggestions are meant to lead to more systematically organized studies in the near future from the local authorities in an effort to better facilitate the organization of the online social community in the country and form policies aiming to mitigate possible threats from over-engagement.
The use of Social Networking Sites (SNS) is increasing on a daily basis. They provide a virtual platform for the users to disclose their personal information such as their names, pictures, status etc., a phenomena called Self-Disclosure. However, before the user decides to put their information online, there are some factors that come into play and affect the amount of information that will be shared by the user. Even though there is a lot of Self-Disclosure occurring on SNS, the factors behind remain little understood. This research aimed to find out the factors that can affect a user’s Self-Disclosure in the Kingdom of Bahrain. In addition to that, the research also aimed at finding out the usage of SNS by the users residing in the Kingdom before investigating the factors. In the study, we developed a model and identified some factors that affect Self-Disclosure. This model was tested with 607 SNS users and it was revealed that risks, benefits and social influence have a significant relationship with Self-Disclosure whereas that trust does not have a strong impact on Self-Disclosure. We confirm that risk is determined by the perception of privacy and security and that enjoyment and relationship building opportunities determine perceived benefits. Our results also showed that citizens of Bahrain use SNS a lot, on a daily basis and Facebook is the most widely used SNS. Based on these findings, we formulate important implications that can provide further researchers, Social Media Marketers and OSN policy makers with the insight of the SelfDisclosure behavior in the Kingdom of Bahrain. Keywords: Social Media, Social Networking Sites, Self-Disclosure.
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This paper reports a qualitative study of motivation for using online social networks (OSNs) in two different cultures, Saudi Arabia and the United Kingdom, focusing on motivations related to the self. Interpretative phenomenological analysis (IPA) was used to analyse the results of eight semi-structured interviews (four Saudi, four British). The findings show that, despite some commonalities, differences between cultures still manifest in the different ways in which Saudi and UK users interact with OSNs. Saudi users, from a more conservative culture, revealed that OSNs provide an opportunity for self-expression that is unavailable in the offline world. They showed more awareness of societal norms which manifested in a more pronounced tendency to use pseudonyms, false pictures, and multiple accounts. Some of the consequences of this for individual identity include self-contradiction and self-fragmentation. UK users, while acknowledging the norms of their society, were less likely to report pressure to conform to the expectations of others. They also used OSNs for relationship maintenance, something that was not named as a motivation among Saudi participants. Nevertheless, there were also significant similarities between the two groups, notably in participants' desire to present a positive self-image online, while simultaneously maintaining a sense of their 'genuine' self. Key message: Despite differences in cultural context, UK and SA users of OSNs share common motivations. However, there are important divergences in motivations that relate to how well identity motives are served in their offline context.