ETHNOCENTRISM AS A TRANSGENERATIONAL MENTAL CONSTRUCT (original) (raw)
The marked velocity of ethnocentrism in society is continually highlighted in the dailies. The government/ society at large have been showing a deep sense of concern due to various adverse effects of ethnocentrism at political, social, economic, and religious spheres of human life. This pattern seems to be repeated since colonization drawing an interest to understand the transgenerational aspects of ethnocentrism as a mental construct as well as broader coverage of its influence on the social lives of people thus forming the basis for this research project.