Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study (original) (raw)
Related papers
Tourism & Management Studies
The festivals have had a very positive impact on tourism development, and on the promotion of destinations, they are positioned as important attractive elements that boost tourism in the several regions, as well as its economic and cultural development. This study aimed to analyse the motivation, quality, satisfaction and loyalty of two performing arts festivals participants (Andanças, Portugal and La Sierra, Spain). It followed a quantitative methodology, and questionnaires were applied to the participants of the events under analysis. The results of the test-t indicate that La Sierra festival participants (n=235), compared to Andanças festival participants (n=297), perceive the festival as having more quality (catering, hotel, information and transport), and are more faithful to the festival (even if prices increase). The results obtained contribute to a better understanding of the needs and perceptions of participants who practice festival tourism, particularly in performing arts...
ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 2019
Festival tourism has been growing considerably over the years, acquiring a prominent position and with strong popularity in society. Festivals and/or events promote a cultural exchange at international, national and local levels, with the opportunity for cultural sharing, from history and tradition, culinary and drinks, music and dance, involving all publics (organization, services, artists, participants and local inhabitants). Festivals are recognized as an effective strategy for host destinations promoting economic, social and cultural development. The present study aims to test the mediator role of quality and satisfaction in the relationship between the motivation in
To identify residents' heterogeneity beyond a perception lens, this research seeks to cluster urban and rural residents based on their emotions, commitment and behavioral intentions toward tourism performing arts (TPA) development. A survey comprising 438 urban and 435 rural respondents was collected in Hangzhou and Yangshuo, China. A two-step cluster analysis revealed that residents' length of residence and birthplace were the most significant model predicators. Different cluster profiles labeled as "enthusiasts", "committed supporters", "appraisers" and "critics" were identified. Findings provide targeted strategies to cultivate resident commitment and reduce hostility toward TPA development in different types of communities.
Impressions of Liusanjie: Study on Motivation, Theatrical Performance Evaluation and Satisfaction
Current Issues in Tourism, 2014
This paper examines the relationships between motivation to visit, performance evaluation, satisfaction, and behavioral intentions for tourists experiencing “Impressions of Liusanjie”, an iconic, outdoor, theatrical performance in Guilin, China. The study finds that motivation does not affect satisfaction directly but that performance evaluation is an intervening variable between motivation and satisfaction. It also finds that experiential evaluation of the theatrical performance has more effect on satisfaction than evaluation of technical and functional attributes. Tourists were surveyed after the performance and the results analyzed using cluster, correlation analysis and structural equation modeling (SEM). The first two techniques were used to identify existing relationships amongst the study variables. SEM was applied to determine if a causal relationship existed and, if so, their strength. This research provides a contribution to the understanding of tourist motivation, theatrical performance evaluation, satisfaction, and behavioral intentions.
American Journal of Industrial and Business Management, 2021
This article aimed to study artistic consumption behavior of tourism performing arts, find out factors influencing consumers to buy tourism performing arts products, improve the product market competitiveness, and increase the market share of cultural enterprises. In this study, 405 domestic travelers with individual behaviors were selected as the research subjects, and a mixed approach was adopted to solve this problem. The results showed that female respondents in Guangxi tourism performing arts accounted for 219 (54.1%), mainly aged between 30 and 40 years old (51.6%), bachelor degree accounted for 52%, personal monthly income was relatively average between 4000 and 5000 Yuan. Most of respondents are first-time visitors to Guangxi, with 292 (72.1%) respondents having experience of watched ethnic tourism performing arts, which indicates that a good viewing experience will have an important impact on their re-purchase. Difference analysis of demographic variables, respondents of different ages, education level, monthly income and profession showed significant differences in their artistic consumption behavior, while those of different genders showed little difference. Through multiple linear regression analysis, product cognition, cultural identity, past behavior, reference group and perceptual behavior control have significant influence on artistic consumption behavior and purchase intention. In addition, all hypotheses have been accepted. Independent variables can influence artistic consumption behavior through purchase intention or directly influence artistic consumption behavior, indicating that consumers' purchase intention is an incomplete intermediary. In order to extend life cycle of tourism performing arts products and maintain the sustainable development of Guangxi's tourism performing arts, through in-depth interviews, respondents put forward the following suggestions after watched Guangxi's tourism performing arts: First, extend the performance time, protect the authenticity of Guangxi's history How to cite this paper: Cui,
Theatre Marketing – Analysis of Customers’ Satisfaction
Marketing & Menedzsment
The aim of this paper was to identify key elements that create satisfaction of classic theatre audiences with respect to age (young (<35) vs. senior (35+) and theatre visiting frequency. It was measured as discrepancies between the level of theatre attendants' expectations from certain dimensions of theatre service and their experience evaluation with the same. METHODOLOGY The research was conducted on a convenient sample using an in-person method in two different intervals: in the first interval research was conducted on young respondents (18-34) and in second interval research was conducted on senior respondents (age 35+). MOST IMPORTANT RESULTS The study has identified that the general major source of dissatisfaction with Croatian National Theatre in Osijek (HNK Osijek) are repertoire and the different experience offered. These are the dimensions HNK Osijek should focus its efforts on. Also, this study confirms that HNK Osijek customers' perception of importance of different elements that create its marketing profile and their satisfaction with those differ with respect to age and theatre attendance frequency. The most critical segment in terms of satisfaction are the senior occasional visitors, where the discrepancies between the expectations and experiences are highest in general.
In contrast to the substantial work on resident perceptions toward tourism development, relatively little is known about residents' emotional responses. By applying cognitive appraisal theory, this study aims to identify the causes and consequences of resident emotions toward Tourism Performing Arts (TPA) developments across urban and rural communities. Based on a quota sampling method, surveys of 438 and 435 residents were undertaken in two typical urban (Hangzhou) and rural (Yangshuo) TPA destinations in China. Results revealed that rural residents reported a higher intensity of positive emotions and were more supportive towards TPA development. Positive emotions (i.e., happy, loving and grateful) for rural and urban residents were elicited by outcome desirability, fairness, and coping potential whereas negative emotions were generated differently. Complex emotions, rather than specific emotions were found to be related behavioral intentions towards TPA development. Findings suggest targeted strategies such as promoting TPA in urban communities and offering preferential local access for rural communities.
Asia Pacific Journal of Tourism Research, 2014
Both marketing practitioners and academic researchers have traditionally recognized the major : influence that relationship quality has on relationship marketing outcomes. Differing from the previous studies, this study proposes a more integrated model by including theatrical components and experiential value into the "relationship quality-relationship marketing outcomes" paradigm. The structural relationships among the variables are examined by adopting a structural equation modeling (SEM) approach in a travel-related context. The results confirm the existence of the path "theatrical components-+experiential value-+relationship quality-rrelationship marketing outcomes". In addition, theatrical components are found to have an indirect rather than a direct effect on relationship marketing outcomes as mediated by experiential value and relationship quality.