Access Alternatives to Mobile Services and Content: Analysis of Handset-Based Smartphone Usage Data (original) (raw)
Reconsidering the actual and future use of mobile services
Information Systems and E-business Management, 2009
For a number of years, Finland was considered one of the most successful countries in Europe in terms of the adoption and use of mobile services. In this paper, we focus on trends in service adoption, by discussing the development in the Finnish telecommunication market and trends in actual and future user behaviour with regard to three groups of mobile services. Based on surveys from 2004, 2005 and 2006, in which the same concepts were measured, we test models in which concepts like innovativeness, flexibility, status and entertainment value are related to mobile travel service, traditional entertainment and mobile Internet services. Our analysis shows that we cannot understand the actual and future use unless we take the characteristics and user values of the specific mobile services into account.
The future of Mobile Media: a study of cellular networks
This paper intends to discuss the future possibilities created for mobile media. Our work links the changes in the mobile media to the acceleration process of data flow across mobile networks. The increase of data flow (broadband) shapes the media, creating new ways of technical development and strengthening the user's involvement with medias.
The future of the mobile Internet: Lessons from looking at Web use
Hewlett-Packard Labs Technical Report
Just what does it mean for the internet to "go mobile"? If we look around at some of the recent attempts to bring the internet to mobile devices, we might be forgiven for thinking it means a poor approximation of what we can do on our desktop Web browsers. For example, WAP phones give us access to the mobile internet, but the small screen and phone keypad input means that the capabilities of a "normal" Web browser are severely compromised. Many of the features we rely on for browsing are not there, displayed information is primarily text -based, and techniques for doing things like bookmarking are very different from what we might do on our non-mobile PCs. Combined with often shaky wireless network capabilities and limited WAP-enabled sites, we are presented with some of the features of Web browsing, but not all of them; with the ability to do some of the Web-based tasks we usually do, but not all of them. The result can be frustrating, especially in light of many of the claims that mobile operators made for the freedom that these new wireless internet services would provide us through the mobile phone.
The iPhone and mobile access to the internet
ICA pre-conference on mobile communication, …, 2009
The marketing of the iPhone has been a type of watershed event in the world of mobile communication. The sleek device has captured the attention of the public and the design and functionality of the iPhone has been seen as something new in the rather more established world of mobile phones. It is being marketed using unique forms of promotion; its design is notably different than that of other mobile phones and, of most interest to this analysis, it is being used to access the internet more regularly than other types of mobile phones. In addition, as we show here, it is encouraging the use of the mobile internet.
Substitution in smartphone communication services
Substitution between mobile internet communication services and traditional mobile operator-provided communication services is studied in this paper using smartphones. The empirical data are collected with handset-based measurements conducted in Finland between 2008 and 2010. The data are collected from a total of 183 early adopter Symbian smartphone users. The individual-level correlation analysis indicates that no clear evidence in favor of substitution can be found. This implies that the services are used for different purposes as independent services and are not direct substitutes to each other. The results support similar studies conducted by other researchers. However, the analysis can be extended and improved in a number of ways that are discussed as future research.
Understanding mobile phone users and usage
2005
Acknowledgement Vodafone Group R&D has funded this research. I would like to thank Phil Gosset (Vodafone Group R&D), Lynne Hamill (DWRC) and Richard Harper (Appliance Studio) for their help and valuable contributions.
Customers' Smartphones Preferences to Accommodate High Mobile Bandwidth: A Conceptual Paper
The evolution of mobile data usage reigning the overarching trend in modern-day communication. Due to its radical penetration and adaptation, the demand on smart devices such as smartphones and tablets are exponentially growing. Network providers are competing towards providing seamless and exceptional customer experience on mobile service quality which play tremendous role in today's communication way of life. Nevertheless, the gadget must be compatible to correspond with mobile upload and download capability, either through mobile data or WiFi. Hence the author is focusing on presenting the conceptual paper on investigating customers' preferences on smartphones in-line with the cutting edge of mobile technology. In view of the widely spread of LTE technology in Malaysia, only premium smartphones is capable of accommodating such technology. Thus, the ultimate aim of the related study is to examine the customers' profiling with respect to their preferences towards owning type of smartphones that they are using. Moving forward, based on this profiles, customer segments would provide leads on the current trend on mobile demands and usage pattern with respect to customers' smart devices ownership, for marketing campaign offering design purposes.
Mobile internet in the EU: problems and perspectives
Entrepreneurship and Sustainability Issues, 2022
Mobile communication has become a taken for granted condition of people's everyday lives. Internet and mobile technologies have changed our way of both doing business and dealing with our daily routine activities. Researchers have increasingly focused on the impact of the level Internet, i.e. mobile Internet level on national economies. Mobile Internet rapidly been integrated not only into people's daily lives, but also into the daily lives of companies, organizations, administration. The aim of the present research is to perform a statistical study and assessment of the level of mobile Internet development in Latvia in the context of the EU countries in the period from 2014 to 2019 years. The Mobile Connectivity Index measures performance of 150 countries according the four key enablers of mobile Internet connectivity: infrastructure (i.e., the availability of high-performance mobile internet network coverage), affordability (i.e., availability of mobile services and devices at price points that reflect the level of income across a national population), consumer readiness (i.e., citizens with the awareness and skills needed to value and use the internet) and content (i.e., availability of secure online content and services accessible and relevant to the local population). The study analyzes the impact of the Mobile Connectivity Index on the Latvian economic growth, makes recommendations for improving the Internet and mobile technologies as an endogenous factor of economic development.
Lookong Beyond the Third Generation of Mobile Networks to New Influences on Information Society
Certain conclusions and facts have existed over the last few years which have contributed to widespread negative attitudes about 2.5 and 3G systems. Technical lapses, bad performance, nonrealistic costs, and unfulfilled expectations are some of the most pertinent motives cited by experts for a lack of interest among enterprise users and customers. This paper discusses the future of mobile networks through the aspects of mobile technology trends and their transition into broadband wireless networks, which will encompass the All-IP ideas within a packet-switched infrastructure. Future mobile networks should not only promise higher data bandwidth but also the integration of different wireless communication modes into seamless communication between different appliances.
The Influence of Mobile Phone Users on the Design of 3G Products and Services
This article discusses some examples of the social practices that dominate the ways in which many people have appropriated mobile communications. It will explore how these behaviours might have a bearing upon the arrival of future 3G (third generation) mobile communications products and services by examining how, alongside the continued demand for innovation and design in mobile communications, some very simple functional, economic and emotional needs are defining the basic requirements for mobile communications
Techno‐economic analysis of beyond 3G mobile technology alternatives
info, 2009
Purpose-The purpose of this paper is to show how the bulk of the mobile telecom traffic is starting to migrate towards internet and IP based services, and the choice of alternative paths is widening as new technologies from different backgrounds are emerging. This paper aims to compare some possible approaches to find out suggestions for the most feasible technology selections. Design/methodology/approach-The case study focuses on big Western European operators being in the position to choose the 3G and beyond technology track-whether continuing to the UMTS path or taking a more radical shift towards a full IP based WiMAX technology. The work includes full quantitative modeling of both cost and revenue sides, separating the network provisioning business from the service provisioning for more detailed economical analysis of the technology choices. For the revenue estimation, specific user benefit modeling has been performed against the technology related parameters. Special emphasis in this paper is on the risk and sensitivity analyses, which reveal more of the case dynamics than bare economic key figures. Findings-The UMTS/HSPA path was found to be the most beneficial and robust continuum for the European incumbent mobile operator. Basing the new data services on WiMAX technology was identified to include more risks, although for an operator not having a license for UMTS network it provides a possibility to serve the high end advanced users profitably. The challenge lies especially in the narrower terminal and user base. In the worst development scenarios, especially the network provider of WiMAX is vulnerable, as making big investments on the network. Research limitations/implications-Not all possible business cases were analyzed, so that no conclusion can be made, based on this study, on operators without wide GSM background, or WiMAX approaches of a limited scope. Practical implications-The study gives support for the operators in deciding on strategic deployment plans. Originality/value-The study provides unique information through comprehensive data gathering, analysis and forecasts, with feasible accuracy level for this kind of case study, combining both technical and business aspects of the still widely uncharted and fast developing mobile data arena.
Mobile Telephony and Broadcasting: Are They Compatible for Consumers
International Journal of Mobile Communications, 2005
This paper explores the potential for audio and video services streamed to mobile handset from the perspective of consumer behaviour. The author argues that consumer choice rather than technology or supply side activities will determine the success of the services and that demand for mobile broadcasting services will come primarily from consumers who are currently using mobile audio and video services with other technologies. The author argues that increased attention needs to be placed on pressing issues as mobile communications capabilities increase and that a wide range of factors will influence consumer demand for mobile services.
Mobile and wireless communications: Technologies, applications, business models and diffusion
Telematics and Informatics, 2009
Mobile and wireless communications: Technologies, applications, business models and diffusion This issue of Telematics and Informatics examines developments in mobile and wireless communications with respect to new and upcoming applications and markets. The issue starts with a paper on the development trajectories of different mobile and wireless technologies and thereafter gives emphasis to questions regarding the upcoming uses of the opportunities provided by technology and the relevant business models and diffusion patterns foreseen.
Mobile internet adoption and use: Results from a national survey in Sweden
2008
Abstract The past decade has seen great developments in the telecom sector. The mobile phone has changed from being a communication device, to become a multimedia device. It provides always-on connection to internet and acquaintances beyond time and space. The diffusion of these mobile devices is taking place rather rapidly in the Western world.
Telecommunications Policy, 2008
This paper analyses the evolution of the mobile communications industry in the European Union. The research focuses its interest on the different roles played by the regulator in Europe and in other regions of the world (mainly the US). The diffusion of GSM was extraordinarily fast in Europe, mainly due to the adoption of a unified standard from inception. This rapid diffusion has resulted in an important competitive advantage for European operators. Interestingly, while the regulator acted similarly in the case of UMTS, the development of the latter has faced many problems and, presently, its diffusion is still low (about 5% in the EU). The paper also offers basic information on market structure that may be useful for extracting some preliminary conclusions about the degree of rivalry within the industry and the differences that can be observed between European countries. at first. 1 In retrospect, no one can doubt that this decision was inspired. After all, it has become a main European strength, so that nowadays GSM is the most extended standard in the world (with the main exception of the United States). The most important consequence of adopting this strategy in Europe is that the mobile industry has spread throughout the continent in a very short period of time, achieving penetration rates never reached by other technologies before. On the contradistinction, and in the same period of time, the US penetration rate hardly reaches 50%. 2 Another interesting aspect that has deserved considerable attention in recent years has been the launching of the third generation technology (UMTS, universal mobile telecommunications system). The differences in the systems used by European countries to allocate the licences and the huge amounts of money paid for them has been at the centre of debate for some time. However, and in spite of its promising possibilities, the development of UMTS has not been as rapid as expected and, at the beginning of 2006, GSM is still the dominant technology in the mobile world.
CONSUMER RESEARCH ON MOBILE USAGE-A CROSS-SECTIONAL ANALYSIS ON BROAD SPECTRUM OF CONSUMERS
IASET, 2013
The object of the paper is to build the generalized behaviourist model for mobile usage-rate with inclusion of cultural and personal characteristics of an individual. The model so postulated is tested empirically on two counts. First, the linear multiple regressions is fitted to the data drawn from the broad spectrum of consumers. Second, binary logit regression is fitted to data that is split into two distinct categories, High profile and Low profile consumers, as this supposition is reasonably good in view of the fact that these categories preclude the possibility of pooling all consumers under one banner.
In searching for 4G mobile service applications: The case of the Indonesian market
The role of the mobile telecommunications market is getting stronger, prompting a demand for new features from 4G applications. By focusing on the case of the Indonesian market, this paper analyses the characteristics of the upcoming 4G mobile service applications which might be popular in such a developing country. To construct the analysis, we conducted a survey over a sample of people representative of the likely market for 4G services and applications in five years’ time. We also develop a model identifying the challenges as well as opportunities for the national players in the mobile communications sector, i.e. for the operators and content developers. The results indicate that the main source of service innovation is likely to come from combining knowledge of a country’s local perspective together with that of the global trend of mobile service applications. The combination of both streams would create a new service which is likely to be swiftly adopted by the market.
Always connected: a longitudinal field study of mobile communication
Telematics and Informatics, 2005
Twenty-five novice users of a new mobile communication device, allowing them to be always connected to their e-mail, e-calendar and organizer via GPRS (General Packet Radio Service), were closely tracked for a period of three months. The benefits of being always connected, to be accessible at all times and places make technology-enabled people almost automatically adapt the new mobile communication device to their daily lives for both instrumental and intrinsic uses. The results of this longitudinal field study suggest that people's motivations for using mobile communication technology are initially influenced more strongly by their perceptions about the expected use, which is more task-oriented. Over time, due to the quick habituation of the new mobile communication device important, initial gratifications, like permanent access and social interaction, appear to be less manifest reason for using the mobile communication device and become more latent, while gratifications like fashion/status and entertainment appear to become more dominant. Moreover, the boundary between work and personal life slowly disappears as people can easily use mobile communication technology simultaneously for personal and business purposes in both social and work-related contexts. Always Connected 3 Always Connected: A Longitudinal Field Study of Mobile Communication The use of mobile communication technology, e.g. mobile phone, pager, personal digital assistant (PDA), has become almost fully integrated in everyday life. The adoption and use of mobile communication devices has increased exponentially in almost similar patterns worldwide (see Carlson, Kahn & Rowe, 1999; Crisler, Anneroth, Aftelak & Pulil, 2003). Users want to be accessible at all times and places for both business and social purposes. In a variety of contexts users want to make phone calls, exchange messages with family, friends or co-workers, read and send e-mail, or have access to data files. The mobile phone and its growing facilities for communication have become, as Wei (2001) stated, more than just a talking device on the move. It represents a converged new communication and information technology with a variety of extensive interpersonal and mass communication services such as paging, short message service (SMS), voicemail, news updates, e-mail, and Internet access. For both academia and industry the behavior of the mobile consumer is important in understanding the process of technological innovation and diffusion of mobile communication technology (see e.g. Green, Harper, Murtagh & Cooper, 2001). At the beginning of 2002, a new mobile communication device is introduced by a