Starbucks Balanced Scorecard (original) (raw)

AI-generated Abstract

The paper discusses the implementation of the Balanced Scorecard framework at Starbucks, which includes perspectives on Financial, Internal Business Processes, Learning and Growth, and Customer satisfaction. It highlights how this strategic management tool aids Starbucks in optimizing shareholder returns, improving operational efficiencies, nurturing employee satisfaction, and enhancing customer retention. By focusing on ethical sourcing practices and employee benefits, Starbucks aims to maintain its leadership in the Quick Serve Restaurant industry while ensuring sustainable growth.