Tapping Cultural Equity and Engagement: Fostering and Sustaining Cultural Accessibility, Inclusion, and Wellness through Beer and Drinking Culture (original) (raw)

Brewing Cultures : Craft Beer and Cultural Identity in North America

2006

Brewing Cultures: Craft Beer and Cultural Identity in North America Alexandre Enkerli Department of Folklore and Ethnomusicology, Indiana University Department of Anthropology, Tufts University enkerli@gmail.com http://enkerli.wordpress.com Presented at the joint conference of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS), “Place, Taste, and Sustenance: The Social Spaces of Food and Agriculture,” Boston University, June 8, 2006.

Crafting Legitimacy: Status Shifts, Critical Discourse, and Symbolic Boundaries in the Cultural Field of Craft Beer in the United States from 2002 to 2017

2020

Over the last few decades, the production and consumption of craft beer in the United States has witnessed a spectacular increase. According to the Brewer’s Association (2020), there were approximately 89 breweries operating in the United States in 1978 compared to 8,386 in 2019. Along with this rapid market expansion, the cultural status of beer also underwent significant changes. Despite the exponential rise in the number of craft breweries as well as the emergence of a craft beer culture, little empirical scholarship on the field of craft beer exists. In this study, I analyze the rapid status shift of craft beer by exploring its social history of changes that occurred both exogenously to the cultural field of craft beer as well as endogenous developments within the field. Further, I examine in detail the emergence and role of a critical discourse surrounding craft beer culture in relation to its involvement in the elevation of status as well as the construction of symbolic and so...

Crafting Downtown Denton: An Exploration of Craft Beer Consumption as an Activity in Denton, Texas

University of North Texas, 2020

Hooker, Jenny. Crafting Downtown Denton: An Exploration of Craft Beer Consumption as an Activity in Denton, Texas. Master of Science (Applied Anthropology), December 2020, 89 pp., 1 table, 5 figures, 1 appendix, references, 83 titles. Craft beer as a cultural phenomenon coincided with the revitalization of downtown Denton, Texas. Much of the existing literature on craft beer and its relation to place focuses on breweries rather than bars. This exploratory study aims to explain why people consume craft beer, what factors influenced its popularity in Denton despite little beer production, and to explore considerations for the promotion of Denton as a craft beer destination and making downtown an inclusive space. Data was collected through interviews, participant observation, and a survey. Findings indicated that craft beer consumption in Denton is largely related to perceptions of community, localism, and knowledge seeking. The ethos of the craft beer industry closely aligned with participants' perceptions of Denton as a city.

Re)crafting belonging: cultural-led regeneration, territorialization and craft beer events

Social & Cultural Geography, 2021

This paper contributes to debates on the use of cultural events to regenerate urban areas. Cultural geographers have identified the influence of such events in informing urban belonging, whilst being cautious towards the politics associated with claims of diversity and inclusion. Yet, what seldom features in such geographic accounts are the ways events influence, and are influenced by, inclusions and exclusions beyond their temporal and spatial confines, including how territorial processes flow in and across both online and offline spaces. In this paper, we thus adopt Brighenti's (2010) relational approach to territoriality to reveal the fluid and heterogeneous ways the Independent Manchester Beer Convention renders processes of inclusion and exclusion within, and beyond, the time and space of the craft beer event. Utilising fieldwork observations at the 2018 and 2019 conventions and 4,300 social media posts associated with the 2019 convention, we identify how particular subjectivities come to be included and excluded in different ways through the event. We argue that recognition regarding the fluidity and heterogeneity of territorial boundaries, and the role of affordances in shifting such boundaries, are imperative in the utilization of cultural events in generating inclusions through cultural-led regeneration.

Gendered Expectations, Gatekeeping, and Consumption in Craft Beer Spaces

Humanity & Society, 2020

While women are drinking more craft beer in the United States, the association between masculinity and beer remains intact. Yet sparse research has considered how involvement in craft beer culture may differ across public and elite beer spaces. Public spaces are open settings such as bars or breweries, and elite settings are more closed settings such as bottle shares and beer clubs. In this article, we analyze a questionnaire of 1,102 craft beer drinkers to compare the ways that men and women gain and enact cultural legitimacy within different craft beer spaces. Our focus on public and elite consumption spaces generates two interconnected insights. First, in public spaces, men are assumed to have a natural basic beer knowledge. Women, however, are dismissed as “not real beer drinkers” through men’s gatekeeping. Second, within elite spaces, both men and women must prove their belonging as elite drinkers and ultimately navigate gatekeeping mechanisms. As a result, our work extends con...

Bottling Gender: Accomplishing Gender Through Craft Beer Consumption

Food, Culture and Society, 2018

According to recent industry reports, sales of craft beer have doubled over the last six years, and are set to triple by 2017 (Klonoski 2013). In addition to increasing popularity, there have been significant changes in the consumption patterns of craft beer. While beer has maintained a position as the most popular alcoholic beverage among men age 21-34, a recent Gallup poll (2012) indicates that craft beer has surpassed wine as the most popular beverage for women of the same age group (Klonoski 2013). In light of this trend, there has been little research done to explore gender dynamics in craft beer consumption and the craft beer industry. This paper seeks to understand the increasing popularity of craft beer among women by: 1) exploring beer as a gendered object, 2) illuminating the experiences of women in the craft beer culture and industry, and 3) examining how gender is done, redone, and undone in craft beer spaces. Drawing from a discursive content analysis of an online beer community, we seek to consider the gendered nature of beer and how gender is both reconfigured and upheld, allowing for the possibility for new consumption patterns.

‘The Ritual of Beer Consumption as Discursive Intervention: Effigy, Sensory Politics, and Resistance in Everyday IR’

We draw on work on popular culture, critical geopolitics, visual politics, affect and the everyday in order to develop a framework for the analysis of the ritual of beer consumption as discursive intervention. Specifically, we argue the need for International Relations to expand theories of visual politics to a broader 'sensory politics', incorporating taste, smell, and touch. For our case study, we explore the empirical contestation of dominant geopolitical discourses, critically analysing the production and consumption of two explicitly and intentionally political beers: Norwegian brewery 7 Fjell's release of 'The Donald Ignorant IPA'; and Scottish BrewDog's production of 'Hello, My Name is Vladimir'. Conceptualising the ritual of these beers' consumption as affective, effigial, and corporeal discursive interventions, we encourage a move beyond the visual to the sensory, in order to make sense of beers' (limited) potential for resistance within everyday IR.