Facebook as Tool of Marketing in the Era of Digital Marketing (original) (raw)
Related papers
2015
Background: The application of Web 2.0 has attain social networks users to communicate, share knowledge, review and rate products or services. Apparently, with the astounding popularity of Facebook as social networking, businesses try to gain attention from users by starting their marketing strategy.Some of people that doing sole business do not have organizations and only do online business by utilize Facebook as medium to market their product.On the other hand established company might use Facebook as complement to their traditional marketing to positioning their product brand among Facebook users.Therefore, this paper represents an exploratory effort to identify Facebook as marketing tools because it holds a potential success for businesses expand their market.
FACEBOOK AS A BEST TOOL OF PROMOTIONAL ACTIVITIES OF ORGANIZATIONS.
As the latest communication tools are developed, it is become very easy to communicate with any one, anytime without the time and distance limitations. This is only possible from the invention of internet and mobile technology. Later it extended to the Social Network. Now Social Networks are the wide networks in the networking world, which are majorly used for the purpose of sharing thoughts, experience, images, videos, sounds etc. When maximum people are attracted by these networks, the concept of advertising entered these networks and reaching its expected targets. Hence, it has become a popular tool for advertising. For the organizations these tools are the best way to promote their goods and services. Presently 80% organizations are happy with these online advertisements and reaching the expected objectives.
The Effectiveness of Social Networking in Marketing : The Power of the Facebook Generation
2016
Recent technological advancements have developed and established permanently in today‟s people‟s lives. Since the early 90s, computers have entered almost every person‟s life and along with the development of Web 2.0 in 1999, social interaction through social networks became a trend. In the social network category various social networking sites are included such as Facebook, Twitter, LinkedIn, Google +, MySpace etc. As the members of such sites were increasing, businesses could not be indifferent or static about it.
Effectiveness of Facebook as a Marketing Tool: A Study among the Users in Kathmandu Valley
World Academics Journal of Management, 2020
Advertisement is one of the vital marketing activities in the modern business environment. It is any paid form of non-personal communication by an identified sponsor to promote products through mass media. In the era of information-technology, the support of social media has been adopted by marketers. Hence, Facebook has been a popular platform for the marketers of Nepal to promote their goods and services. The paper has tried to find out the effectiveness of advertisements posted in the Facebook portal by the Nepalese marketer. An online survey among the 200 random Facebook users mentioning Kathmandu addresses was conducted to fulfill the objective of the paper. The paper found that the Nepalese Facebook users were more concerned with products and services posted, quality and affinity of the product and services, entertainment, and customization for the effectiveness of an advertisement. The products and services itself and the quality and affinity generated for those displayed or posted products and services at the portal of the social media mainly at Facebook are seen as the major factors that make it an effective social media as a marketing tool.
Effectiveness of Facebook Campaign on Target Marketing
Dr.Harisingh Gour University , 2022
Advertising on Facebook has no flat rate, but it depends on engagement rate, which measures how much the ads are liked by its target audiences. More engagement will be granted with low advertising cost. The advertisers need to know how to create ads which have more engagement rate potential and lead to minimal cost and high conversion. This research investigated performance measurement of media types used on Facebook advertising platforms such as photos and videos. Social media platforms like Facebook have quickly become trendier as well more develop by private users and business organizations. Facebook marketing is one of the "hot topics" and the interests for researchers regarding this field stimulate to choose this topic. This topic covers the role of Facebook campaigns with target marketing. Marketing and advertising from Facebook has nowadays a stronger attachment and empowerment. In comparison to radio, TV or newspapers, social media is more direct and the user thinks the advertisement is only addressed to himself. Therefore he feels much more valuable. Marketers have to take care not to produce negative brand advertisement, that the user doesn't feel comfortable anymore.
Development of Social Networking Sites and Their Role in Business with Special Reference to Facebook
The earth is huge in size whose area is 510100000 km2 which is divided into 243 countries worldwide and those countries have about 3200 religion and 6912 languages which are spoken by 7 billion people in world. These 7 billion people are using millions websites out of which some sites are social networking sites , as per records of these sites about 5 billion people are using social networking sites to share and transfer information and views etc. to each other also for business purposes. If we think according to the above data. So communication is not possible physically in this huge world. Here only social networking sites are making this possible. The facebook is a leading social networking site whose user are 1 billion. Facebook has won this position of population inn very short time. These social networking sites have their historical record of development and now they are facilitating various services to people and business worldwide. This paper is trying to explain the concept of social networking sites and their role in business.
Why small & medium businesses should adopt Facebook advertising by Ceph Ali Khan Cephalik.com.pdf
Social media is penetrating every dimension of our lives by the day. Despite what some of the more luddite amongst us may wish, social media is, inevitably, here to stay. With it’s invasion of our lives, small and medium enterprises view the internet as a tool to level the playing field with large corporations. Out of the various social media platforms, Facebook has managed to reach even the most remote areas. Facebook has almost 19.5 crore users in India alone(Statistica, May 2016). It would be a marketing blunder if any organisation would overlook the potential of such a large audience and not take into consideration the opportunity of forging relationships with their prospective customers through such a venue. The advances in digital technologies make purchasing media space on such platforms much easier than buying media space on traditional outlets. According to Garner (2015),“Programmatic buying is the process of buying digital media ad space in an automated manner through digital platforms such as ad exchanges, real time bidding (or RTB), and demand-side platforms (or DSPs)”(para. 1). The aim of the present paper is to explore the concept and characteristics of social media marketing, especially advertising on Facebook, and to deliberately examine the effectiveness and efficiency of advertising on social media versus the traditional ways of delivering advertisements.
Integration of Online Social Network and E-Commerce Business through Facebook Pages
Journal on Today's Ideas - Tomorrow's Technologies, 2018
The aim of this paper is to explore Facebook page options through which e-commerce companies can establish relationship with online social networking users. It explores the various options available on Facebook page like audience building, data analysis, paid promotions etc. Techniques for organic and paid promotion discussed to build the page audience. Comprehensive study on data insights provided by Facebook is tabulated. This paper highlights the factors for integration of Online Social Network and e-commerce to help ecommerce companies to focus on building audience and converting them into sale. A step by step implementation starting from page setup, audience building and data analysis is presented.
THE ROLE OF FACEBOOK IN MARKETING: CONCEPTUAL MODEL AND EMPIRICAL TEST
The purpose of this research was to identify the relationships between 'Facebook' brand page users' motivations, engagement behaviours and future behavioural intentions. For this purpose, a model of Facebook brand fan page user motivations, engagement and behavioural intentions was proposed. The model was tested via an online survey distributed to Facebook users in Bosnia and Herzegovina. A total of 504 usable surveys were considered for the data analysis. Following the exploratory factor analysis tests, four main motivational factors emerged; information, personal identity, leisure and social interaction. Then, the relationships between these four motivational factors and customer engagement and behavioural intentions were tested in a structural model. Model tests revealed that Facebook brand fan page users were most motivated by information needs in regards to stronger engagement with the fan pages and more positive intentions to buy products through these fan pages. Personal identity needs were also important reasons for customer engagement with brand fan pages on Facebook. Based on these results, practical recommendations were given to marketers and brand fan page administrators.