Proactive scanning Twitter and web. How are users reacting (original) (raw)

Abstract

At NUS libraries, we do comprehensive real-time scanning of Twitter, Facebook, and other online spaces since 2010 using a combination of free tools. For example tweets are picked up based on a combination of keywords, geocoding and identity of users and the library responds using the library twitter account when necessary. The proposed presentation will share what we have found users are saying about the library online. However a interesting question that hasn't being explored is the reactions of users when they are unexpectedly engaged this way. While such scans cover only public postings and data, and many users will undoubtedly pleasantly surprised (as many are not expecting an answer, how many will be be shocked and feel uncomfortable that the library is actually doing online scans?

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