LEVEL OF ATTENTION PAID TOWARDS ADVERTISING MEDIA: STUDY OF ADOLESCENTS (original) (raw)

Effect of Advertisement on Millennials Perception & Behaviour

The study helps determine factors like price, quantity, quality, packaging, content, correct ingredients, religious aspect, and genetic factors that influence people to buy the product/service. Collected data from students, working professionals, business class, and homemakers. Changing advertising appeals attract more millennials as well as influence millennials preference. The study aims to study the level of satisfaction among millennials with advertisements like awareness of product availability, knowledge of brand loyalty, easy to compare with a competitive advantage, etc. This study also helps to recognize the effect of advertisements on millennials buying behaviour. In the competitive market, any product can't survive without advertisements. Millennials buy goods when they feel it's necessary. Companies should give advertisements to brand recall in the minds of customers. This study focused on the effect of advertisements on millennials buying behaviour and perception while changing the advertising appeals during the time of Covid.

IMPACT OF TV ADVERTISEMENT ON YOUTH PURCHASE DECISION -LITERATURE REVIEW

Advertising is the key for building, creating and sustaining brands. Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a brand decision. It plays a vital role in shaping dreams and aspirations and helps customer take conscious product and brand decisions. Advertisements with endorsements create easy remembrance for the customers for the advertised brand or product as the customers associate the brand with the celebrity and can easily register the brand. Some products or brands will hold a stronger position in the mind of the customers compared to others from the same category. Position of a brand in the mind of the customer is always relative. When a brand's name is recalled before others it is called top of the mind positioning of that brand. Advertising also helps in creating Top of the Mind Awareness of a brand and aims at facilitating brand recall. The focus of this paper is to understand if TV Advertisements have an impact of youth purchase decisions

Feb Working Paper Series Teenagers ’ Perspectives of Advertisement Effectiveness

2006

The main objective of the paper is to determine whether there is any significant relationship between the three identified elements (i.e.involvment, message and celebrity) and the effectiveness of television advertisements based on purchasing intention. A total of 300 teenagers aged between 13 and 19 residing in Kuching participated in this study. The study reveals that all the three mentioned elements impose a significant relationship with the advertisement effectiveness that leads to buying intention.

Advertisement Liking Pattern of Youngsters and its Influence on Their Purchasing Behavior

The present paper attempts to see as to how youth perceived the TV advertisement and what kind of advertisements falls in their liking zones with the reason thereof. The researchers also analyzed as to how the advertisement liking pattern influenced the purchase intention of youngsters. The present paper targets the young generation in the age group of 18-30 living in the NCR areas. In all 775 respondents were contacted either personally or through mail, only 230 responded. The results revealed that youngsters perceived advertisement as an interesting and enjoyable thing which helps them to gather knowledge about new products and creating brands awareness. Majority of advertisement which were liked by youngsters and had a strong influence were from the category of cold-drinks, mobile service providers and some other food items. Unique and interesting presentation, right information and right endorser were most important reason that youngsters cited for reason of liking advertisements. It was observed that the advertisement which fell in the liking zones had a big influence on purchase intention with 13% purchased the product and another 46% have a desire to try the products. Hence, marketers needs to keep innovating and designing new methods of communication (Advertisements) for occupying a desired space in the mind of consumers. The research calls for product positioning and building brand awareness around creative and interesting presentation of idea and careful selection of celebrity whose appeals matches with the brand personality.

Advertising Effectiveness on Television and Attitude of Youth

2016

Television is an integral part of our life and the advertisements on it play vital role in changing behavior of consumer through different techniques and patters used in it to persuade the consumers. The youth spent more time in watching television and they are deployed by the ads and satisfied too with the promise the advertisements are making with them. In this study the researchers aims to judge the role of television advertisements on purchase behavior of youth. This research study is done on the youth of Delhi /NCR i.e East Delhi, West Delhi, North Delhi South Delhi and Noida, Ghaziabad, Gurgaon and Faridabad. The study based on 125 youth selected by random sampling method and by applying both qualitative as well as quantitative techniques of research. The hypothesis of the study is that advertisement do play dynamic role in the life of consumers specially youth in brand familiarity. The television advertisements help in making decision related to purchase and better choice.

Attitude towards Advertisements: A Study on Tweenagers

As per the research, an average viewer sees 47 advertisements a day making it 17155 advertisements in a year. Gaining an understanding of the tweenagers' (children between the ages 8 and12) attitude toward TV commercials is important to marketers for two reasons. First, these children are believed to be capable of developing psychological constructs, making comparisons, and forming impression. Second, marketers are discovering that it is a segment with immense marketing potentials. Compared to their predecessors the tweenagers are more affluent and have many choices. They have significant influence on the purchase behaviour of their parents. Keeping these in view, marketers of many consumer products all over the world have targeted this segment although few of the researches are being done keeping this category in view. The present study is, therefore, targeting this group to analyze the attitude of tweenagers towards advertisements. The study focused on gender flexibility of tweenagers by classifying them as high and low gender flexible and the attitude associated with it.

The Behavior of Watching Television Media and the Effectivenes of Online Commercial Advertisement Messages in Young People

2020

Commercial messages through advertisements on television media in this online media era continue showing its existence. Television advertisements are appearing and do not diminish gradually significant. Commercial messages are even more creative with smart ideas. The audience seems fascinated by the appearance of creative advertising works. This study aims to determine the viewing behavior of young people in consuming media television especially commercial messages through advertisements and know the effectiveness of commercial messages advertising on television media. This research used qualitative methods and an interpretive paradigm. Data analysis was performed interactively from Miles and Huberman and including Islamic values into one of his perspectives. The research results are showed accurate data about the behavior of television viewers among young people in watching commercial advertising messages in television. So that it can shows the effectiveness of television advertising commercial messages.

THE ROLE OF ADVERTISING ON CONSUMER PURCHASING DECISION AMONG POST MILLENIALS

Advertising has a large effect on a product being advertised, and upon creating consumer awareness, perception and positive buying behavior. The purpose of this study is to find out what advertising media gets most of the attention of consumers and what is the level of influence of Advertising towards consumers’ thinking about a product, and as well as their buying decision. This study was conducted in the Polytechnic University of the Philippines Sta. Mesa Main Campus wherein students came from different locations mainly from Metro Manila and nearby provinces. Every student in the university possess different culture, ideals, and buying behavior and preferences. The researchers specifically surveyed and collected their data from 337 students from the PUP College of Business Administration under the Department of Marketing Management, Office Administration, Entrepreneurship, and Human Resource Management. Questionnaire survey was used to collect data by using random sampling method. Findings show that consumers are really exposed to advertisements. And also, the Internet as a form of advertising media has the most of the attention of the respondents and consumers prefer Informative Advertising than Comparative and Persuasive type of Advertisements. The study depicted that Advertisement has a direct effect and has a significant relationship to consumer buying behavior. This study also correlates that there is a significant impact of an advertisement of a product on buying behavior and create consumer awareness among the post millenials.

The Effect of Social Media Advertisements on Consumption Perception of Adolescents

Communication and Technology Congress – CTC 2019, 2019

The advantages of technology in many areas are also reflected in the advertising and marketing sectors. The interaction provided by the technology is also positively reflected in the buying behavior of consumers. Especially in recent years, social networks have been one of the leading channels where both the environment and the interaction of the users are at the highest level. Networks such as Facebook, Twitter and Instagram, where individuals spend most of their time, affect users in every way. The most important one of these effects is the effect of social media advertisements on individuals' perception of consumption. This forms the focus of the study. Adolescents who are one of those use social networks the most and who are most affected by this use constitute the sample of the study. In this context, it has been tried to determine whether high school adolescents are affected by advertisements in social media usage by using focus group method in Bakırköy in İstanbul. The findings of the study revealed that social media advertising has a significant effect on directing individuals to consumption.

THE INFLUENCE OF TELEVISION ADVERTISEMENT ON THE YOUTH PURCHASING BEHAVIOUR

The study seeks out the effects of advertising on youths purchasing behaviour considering the consumption of alcohol in Ghana. Using a sample of 50 respondents of BlueCrest College where most of the students are youths, the study found out that television advertising does influence the youth and pushes them to take a purchase decision. It also came to light that the more they watch the advert, the higher the drive to consume the product. Television advertising in conclusion, is a source of income of the firm. Firms therefore strategize and know when and where they should advertise. Youths on the other hand, need to be well informed about products and its effects in the adverts for such communications to be considered complete.