CREATION OF JOB OPPORTUNITIES FOR MARGINALIZED HEARING IMPAIRED PEOPLE IN A DEVELOPING NATION-A CASE OF SOCIAL ENTREPRENEURSHIP IN INDIA (original) (raw)
2017, Scientific Conference EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP (EEE 2017) Belgrade, Serbia
This case study showcases the vision and initiative of a young entrepreneur from India having profound compassion towards people having hearing impairment. He wanted to sensitize the society towards the problem and create employment opportunities for such people. The purpose of this study was to: (i) explore and understand the mindset of a young entrepreneur who decided to create employment for people who were considered unfit for employment, (ii) to identify his entrepreneurial traits that helped him to bring his dream to reality, (iii) understand his entrepreneurial vision and business model and analyze (iv) the impact created by this venture on the society and the economy and understand whether this model can be replicated in the other parts of the world as well. This study was based on primary research. It included visiting the project site, conducting series of interviews of the entrepreneur and interacting with the other stakeholders. The findings of the study show that sincere efforts on part of the entrepreneur made marginalized hearing impaired people employable and helped them to earn their livelihood and join the main stream economy. This initiative helped the deprived group to gain social and economic recognition and thus created huge impact by way of enhancing social wellbeing and promoting inclusive growth in the society.
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