Modern Extension Strategies to Disseminate Technological Innovations and Interventions at Farmers Field (original) (raw)

2018, Book Chapter

In agriculture, the role of technology generation system and technology transfer system is equally important. Traditionally dissemination of technological innovations is done by three methods viz; personal contact method, group contact method and mass contact method by using result and method demonstration methods. Farmers are enterprise owners in agriculture, and it is the responsibility of the Agricultural Extension System (AES) to transform the knowledge, skill and attitude of the farmers with the aim to enhance their farm productivity, production and profitability. An effective extension service makes for efficient Extension is an empowering system of sharing information, knowledge, technology, skills, risk & farm management practices, across agricultural sub sectors and along all aspects of the agricultural supply chain, so as to enable the farmers to realise higher net income from their enterprise on a sustainable basis. ISBN: 978-93-5351-932-2